Apparel Retail Review

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  • Trend
  • 30th Jun 2011
  • 5 shares
The Social Haus of Gaga

As most people who visit this blog will know, at EDITD we analyse social and retail sources across the web to give fashion businesses the power to quickly understand trends and market dynamics in real time. Our subscribers use this information to better inform their design, pricing and merchandising strategies. While this is obviously very exciting […]

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  • Trend
  • 29th Jun 2011
  • 23 shares
Over the Rainbow

Colour-phobic? Brace yourselves, because if the Resort shows are anything to go by, things are about to get garish. Back at the start of June, we talked about the power of clashing prints but this goes one step further. As if the past two seasons of womenswear haven’t been psychedelic enough, the news is we’re […]

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  • Press
  • 27th Jun 2011
  • 2 shares
The Guardian

Jemima from the Guardian visited us last week and here is what she had to say about EDITD… “It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, EDITD serves up customised industry trend data to clients that include retailers, designers, […]

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  • Trend
  • 22nd Jun 2011
  • 7 shares
Get waisted: An ode to the peplum

The peplum originates from the ancient Greeks, but if you’re anything like us, the waist adornment conjures up more images of Cindi Lauper than Homer. Once seen as a perfect accompaniment to sequins and shoulder pads, over the past few seasons the style has been pared down to become the centrepiece of a garment. We […]

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  • Trend
  • 17th Jun 2011
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Neon and on and on…

Looking ahead to Springtime with one foot still in Fall, the high voltage hues displayed in the Resort 2012 shows inject some energy into a period where we can sometimes feel lost as our wardrobes straddle seasons. The message is loud and clear. It’s still all about neon. Some designers stuck to neon as an […]

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What is the point of Net-a-Porter Live?

By now, most of the fashion world has seen (and pored over) Net-a-Porter’s latest stroke of genius, Net-a-Porter Live. The tool offers a real-time view of what shoppers across the globe are buying, wish-listing and sharing from the site. For those that have already checked it out – and potentially lost a number of hours […]

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