Apparel Retail Review

Showing page 91 of 99
Read full article   →
LFW Report: Graphing London's online buzz

As London Fashion Week drew to a close, we were busy crunching the data that the event generated online. By analysing 300,000+ daily tweets and updates from the tents at Somerset House and beyond, we give you the top designers, styles and prints. Based on fact, not prediction, this is a trend report with a difference. […]

Read full article   →
Burberry: leader of the digital pack

Burberry have their digital marketing sussed. At 4pm yesterday their SS12 show was streamed live from Hyde Park via their website, simultaneously tweeting the looks on models queueing backstage seconds before stepping out. Immediately after the show 47 of the products just shown were available for instant purchase, with delivery in 8 weeks. For anyone […]

Read full article   →
NYFW Report: The definitive top 10

New York Fashion Week is over and while the Lincoln Center may still be feeling the effects of the past week of designers and debauchery, we have been hard at work pulling together the masses of fashion data surrounding the week that was. Instead of critiquing collections and predicting what might be, as always, we […]

Read full article   →
  • Trend
  • 13th Sep 2011
  • 4 shares
Let's get physical!

With the Olympic Games on track for Summer 2012, it’s little surprise designers currently showing at New York Fashion Week have taken inspiration from athletic wear. At EDITD, back in January we predicted that simple, industrial, sporty styles would be a key SS12 theme, and we were right. On Saturday, Alexander Wang – demigod of luxe sportswear – presented an […]

Read full article   →
  • Trend
  • 9th Sep 2011
  • 8 shares
Lucky Stars

Now that so many fashion photos go online, everyone has instant access to the kind of images you used to need a library card to see. Editorial shoots can go viral before magazines are even in print, and the argument has been playing out across the fashion world on whether “over exposure” devalues a brand. […]

Read full article   →
  • Trend
  • 6th Sep 2011
  • 7 shares
The 70's Maxi Dress: A look back

For two years we kept our eyes on maxi dresses. We began in October 2009 in the SS11 forecast, monitored the arrival on the catwalk, on the street and subsequently in stores. The 70’s maxi dress was a Cinderella story for 2011. Our October ’09 report identified a hippie spirit with organic and natural forms […]

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

EDITED

EDITED