Apparel Retail Review

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  • Trend
  • 7th Apr 2011
  • 7 shares
The cult of the pleated skirt

It is all about plissé at the moment. Seriously, when was the last time a brand was forced to set an email address dedicated to a skirt? But with all the hype, what is the real analysis behind the trend? First spotted on the SS11 runways, the concertina style marked a change from the thicker […]

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  • Press
  • 6th Apr 2011
  • 2 shares
Telegraph Start-Up 100

We are on the list! We are so honored to have made it onto the list of the Telegraph Start-Up 100, a ranking of the most promising tech startups of the year. Julia and I are looking forward to the awards ceremony next Tuesday.  

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  • Press
  • 6th Apr 2011
  • 4 shares
Vogue Italia love us

& we love them Read it here.  

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Social media data for product development

It seems every brand now has a presence on social media, but most are missing out on a major opportunity. Facebook and Twitter provide a great platform to engage with fans and customers, but the possibility of using social platforms for product development is virtually untapped. Americans alone spend a staggering 906 million hours a […]

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  • Meta
  • 4th Apr 2011
  • 6 shares
Our passion for data and fashion

Five years ago we watched a seismic change take place in the fashion business, when bloggers were first given front-row seats at runway shows.

That was a bellwether, and since then even more ways for people to express themselves have emerged (like Facebook, Twitter & forums). At the same time, retailers were shifting focus toward online storefronts. By then it was obvious that online was becoming a nexus, and represents the industry’s future.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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