Identify white space
EDITED pulls together crucial data from the market to present a visual assortment chart that helps buyers and merchants make data-driven decisions by exposing areas of opportunity. This chart can be utilized to understand the breakdown of categories and styles across an assortment.
Drill down into performance
Perform a YoY analysis to visualize how different categories change over time and how the competitive mix shifts. With access to this data, you can more accurately create your own assortment to maximize full price sell-through.
Understand product mix
This chart allows you to understand the mix of products across the range. For example, how many options exist in Bottoms vs. Dresses? You can dive even deeper to understand at a subcategory level too. For example, how many wrap vs. shift dresses to ensure you optimize your inventory across your range based on both customer and market needs.
Allows buyers to identify products or categories that are frequently purchased together, enabling more strategic buying for upcoming seasons and marketing opportunities. For example, identify if customers purchase bathing suit separates that are mix-matched or a matching set.