The EDITED Newsroom

The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.

What we do

EDITED helps the world’s best retailers drive sales by eliminating guesswork. Our Retail Decision Platform optimizes buying and merchandising decisions, ensuring retailers get their product and prices right every time. EDITED's team of data scientists, engineers and retail professionals have created the platform using artificial intelligence, machine learning and image recognition technology to revolutionize the way retailers do business.

Getting assortment, pricing and promotions right is how all the value is created or lost in a retail business. So EDITED's platform is used daily by brands and retailers across six continents to analyze their markets in real-time, drive sales, maximize margins and trade more efficiently. And it's not just cutting edge online retailers; this is a product that's transformative for every business.

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"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

Silva HrabarHead of Merchandising
  • 90k

    Brand & Retailers Tracked

  • 2009


  • 120+

    Team Members

  • Our founders

  • Julia Fowler

    Chief Operations Officer

    Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.

  • Geoff Watts

    Chief Executive Officer

    Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.

  • Press Articles

    How can we help you

    Find out about commercial retail trends as soon as they emerge and see what products, companies or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies and shifts in the retail industry.

    Press Releases


  • Press icon Sep 11, 2019

    EDITED Launches Homeware Vertical to Give Retailers a 360 View of This $226m Market

    With more fashion retailers moving into homeware, EDITED’s new feature maps out their positioning in the market to compete against existing home retail giants.

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  • Press icon Aug 13, 2019

    EDITED Launches Beauty Vertical to Help Retailer’s Disrupt the $532bn Beauty Industry

    EDITED’s new beauty feature debuts today to help retailers analyze and compete within the fierce beauty market. 

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  • Press icon Jul 24, 2019

    EDITED’s Data Reveals How Retailers are Tackling Prime Day

    Amazon’s Prime Day has caused a halo effect across the retail industry influencing discount strategies worldwide as it extends to its first two-day event sales. 

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  • Press icon Sep 5, 2018

    EDITED’s Retail AI Knows Style Better than Fashion Pros

    As the leader in retail data analytics, EDITED confirms its machine learning classifier for retail outperforms humans at every category it tested against. 

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  • Press icon Nov 27, 2017

    EDITED Finds More Than Double the Number of Products Sell Out This Holiday Season

    Apparel retail product sellouts at a 102% year-on-year increase, with accessories, sneakers and outerwear experiencing the heaviest price reductions

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  • Press icon Jul 5, 2017

    EDITED, a retail technology platform used by more than 20,000 retail professionals worldwide, launches its first certification program to fuel growth for fashion businesses

    The leader in retail analytics joins Fashion Tech Berlin to exclusively launch EDITED Certification program in CEE countries, helping local retail professionals advance their knowledge using real-world online data.

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