The EDITED Newsroom

The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.

What we do

EDITED helps the world’s best retailers drive sales by eliminating guesswork. Our Retail Decision Platform optimizes buying and merchandising decisions, ensuring retailers get their product and prices right every time. EDITED's team of data scientists, engineers and retail professionals have created the platform using artificial intelligence, machine learning and image recognition technology to revolutionize the way retailers do business.

Getting assortment, pricing and promotions right is how all the value is created or lost in a retail business. So EDITED's platform is used daily by brands and retailers across six continents to analyze their markets in real-time, drive sales, maximize margins and trade more efficiently. And it's not just cutting edge online retailers; this is a product that's transformative for every business.

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"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

Silva HrabarHead of Merchandising
  • 90k

    Brand & Retailers Tracked

  • 2009


  • 120+

    Team Members

  • Our founders

    Press Pic
  • Julia Fowler

    Chief Operations Officer

    Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.

  • Geoff Watts

    Chief Executive Officer

    Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.

  • Press Articles

    How can we help you

    Find out about commercial retail trends as soon as they emerge and see what products, companies or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies and shifts in the retail industry.

    Press Releases


  • Press icon May 27, 2020

    EDITED Retail Data Company Names Stephen Collins, Former CFO of DoubleClick and Former CEO of Monetate, as New Board Member

    Industry leading retail data platform appoints experienced tech executive to accelerate company growth.

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  • Press icon May 12, 2020

    EDITED Launches New Teams Feature to Maximize Cross Functional Collaboration and Escalate Learnings Faster Amidst COVID-19 Impacts

    As retailers struggle to stay competitive, the new EDITED Teams feature is a scalable way to streamline collaboration processes and share knowledge across a company.

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  • Press icon Apr 15, 2020

    EDITED Raises $29M in Growth Capital to Help Retailers Drive Sales with Data

    Industry leading retail data and analytics company receives significant investment to help the world’s largest brands and retailers maximize profitability.

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  • Press icon Sep 11, 2019

    EDITED Launches Homeware Vertical to Give Retailers a 360 View of This $226m Market

    With more fashion retailers moving into homeware, EDITED’s new feature maps out their positioning in the market to compete against existing home retail giants.

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  • Press icon Aug 13, 2019

    EDITED Launches Beauty Vertical to Help Retailer’s Disrupt the $532bn Beauty Industry

    EDITED’s new beauty feature debuts today to help retailers analyze and compete within the fierce beauty market. 

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  • Press icon Jul 24, 2019

    EDITED’s Data Reveals How Retailers are Tackling Prime Day

    Amazon’s Prime Day has caused a halo effect across the retail industry influencing discount strategies worldwide as it extends to its first two-day event sales. 

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