"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."
Silva HrabarHead of Merchandising
Press
The EDITED Newsroom
The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.
What we do
As the leader in Retail Market Intelligence, we help retailers make better decisions through AI-driven market data, analytics, and research. Brands like Zara, Puma, Mango, Marni, and Tommy Hilfiger use our suite of Market Intelligence products to make better price and product decisions. All the value is created when retailers and brands are able to get these things right; including driving higher margins, more sales, and faster reactions to market trends.
How can we help you
Find out about commercial retail trends as soon as they emerge and see what products, companies, or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies, and shifts in the retail industry.
"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."
Paul HorsfieldMerchandising Director
Brand & Retailers Tracked
Founded
Team Members
Our founders
Julia Fowler
Chief Operations Officer
Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.
Geoff Watts
Chief Executive Officer
Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.
Press Articles
Featured in
May 21, 2021
Edited Cozies Up to Home With Latest Solution
May 20, 2021
EDITED Home Helps Retailers Enhance Homeware Assortments and Pricing
Apr 28, 2021
EDITED Acquires Dynamic Action To Enable Real-Time Decision-Making Via AI/ML
Apr 28, 2021
Edited Acquires Internal Retail Data Firm DynamicAction
Apr 16, 2021
Tapestry sticking with Coach CEO
Apr 12, 2021
Inside Ganni’s Modern Approach to Old-School Retail
Press Releases
Announcements
May 19, 2021
EDITED Launches Homeware Solution to Give Retailers a 360 View of The Market and Their Competitors
The new EDITED Home™ suite provides homeware retailers with the competitive data needed to dynamically set the right assortment, pricing and promotions in a competitive ecommerce marketplace.
Apr 28, 2021
EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation
With the accelerated shift towards e-commerce, the two leaders in AI-led retail automation join forces to centralize business and market data into one place.
Dec 16, 2020
Former Users, Benetton Group, Returns to EDITED as an Essential Platform For Its New Strategic Direction
With a new brand plan, Benetton Group knew the reinvestment back into the EDITED Retail Market Intelligence Platform was vital to its long-term success.
Oct 14, 2020
EDITED Pricing Data Helps Chloé Confidently Grow Its E-Commerce Channel
By using the EDITED Market Intelligence Platform, Chloé is able to maintain price consistency on its products and minimize unnecessary discounting practices across its wholesale partners.
Aug 11, 2020
The EDITED Mobile App Puts World Class Retail Insights Into the Palm of Your Hand
As the retail industry transitions to remote friendly processes, mobile access to analysis and reports is essential to enabling professionals to respond with agility to the changing market.
May 27, 2020
EDITED Retail Data Company Names Stephen Collins, Former CFO of DoubleClick and Former CEO of Monetate, as New Board Member
Industry leading retail data platform appoints experienced tech executive to accelerate company growth.
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