"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."
Silva HrabarHead of Merchandising
Press
The EDITED Newsroom
The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.
What we do
As the leader in Retail Intelligence, we help retailers drive better outcomes through AI-driven Market and Enterprise Intelligence to fuel Automation. By connecting business analytics and external market data, brands like Columbia and Inditex use the EDITED Retail Intelligence products to make better data-backed decisions, expediting insights into action. All the value is created when retailers and brands are able to get these things right; including driving higher margins, more sales, and faster reactions to market trends.
How can we help you
Find out about commercial retail trends as soon as they emerge and see what products, companies, or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies, and shifts in the retail industry.
"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."
Paul HorsfieldMerchandising Director
Brand & Retailers Tracked
Founded
Team Members
Our founders
Julia Fowler
Chief Operations Officer
Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.
Geoff Watts
Chief Executive Officer
Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.
Press Articles
Featured in
Mar 14, 2022
How far should AI’s decision-making authority go?
Mar 14, 2022
Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Mar 10, 2022
What Kids Are Wearing: Anything But Basics
Mar 10, 2022
Stylish And Comfortable: Why Athleisure Continues To Rule Fashion
Mar 7, 2022
Explained: The Miu Miu frenzy and the business of viral
Feb 7, 2022
AI in Retail has to be Semi-Automated. Here’s Why
Press Releases
Announcements
Apr 26, 2022
EDITED Names Doug Kofoid CEO as the Company Continues Its Rapid Growth
New CEO Kofoid brings experience with scaling B2B SaaS companies and proven leadership skills. Recent investment in EDITED will fuel further acceleration of EDITED’s growth with resources focused on expanding its retailtech AI-driven solutions.
Nov 2, 2021
EDITED Announces Juliana Prather as First Chief Marketing Officer to Accelerate Growth
Prather brings three decades of retail experience to lead EDITED’s marketing strategy as the company furthers its product offering and expertise into new markets and retail vertical
Oct 20, 2021
Over 50% of In-Stock Products Today Are Made With Recyclable Materials, According to EDITED’s Latest Sustainability Report
EDITED releases The Sustainability EDIT 2021 featuring the status of eco categories and environmentally-friendly recommendations for retailers ahead of the holiday season.
May 19, 2021
EDITED Launches Homeware Solution to Give Retailers a 360 View of The Market and Their Competitors
The new EDITED Home™ suite provides homeware retailers with the competitive data needed to dynamically set the right assortment, pricing and promotions in a competitive ecommerce marketplace.
Apr 28, 2021
EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation
With the accelerated shift towards e-commerce, the two leaders in AI-led retail automation join forces to centralize business and market data into one place.
Dec 16, 2020
Former Users, Benetton Group, Returns to EDITED as an Essential Platform For Its New Strategic Direction
With a new brand plan, Benetton Group knew the reinvestment back into the EDITED Retail Market Intelligence Platform was vital to its long-term success.
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