Right products, right price, right time.

About EDITED

EDITED, a retail technology company, helps leading brands and retailers like Topshop and Ralph Lauren have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, EDITED is the world leader of real-time data for apparel retailers worldwide.

Getting this right is how all the value is created or lost in the apparel business, so EDITED is used by buying, merchandising and trading teams to generate a huge competitive advantage.

Now industry professionals can know more about their markets than ever before.

Announcements

EDITED launches Certification program in CEE countries to fuel growth for fashion retail businesses

EDITED Data Shows U.S. Online Retailers Lost Over $9.24 Million From Discounting Missteps

EDITED Data Shows Aggressive Discounts Beyond Black Friday and Cyber Monday Key Sales Boost

EDITED Unveils World’s First Software to Help Retailers Conquer The Billion-Dollar Activewear Market

EDITED Identifies the Biggest Trends in the Billion-Dollar Activewear and Athleisure Market

As demand for US childrenswear surges, prices are down and the competition is booming

Luxury’s next big thing: smaller customers

For Boohoo, 40% Growth Powered by EDITED

EDITED redresses gender balance in tech with 64% women, doubles headcount in 12 months

How retailers are capturing the $270bn athleisure market with EDITED data science

As Beyonce eyes athleisure crown, long-term success could be tricky

How EDITED and Big Data are Redefining Communication Strategy for Fashion Retailers

EDITED Powers Speed to Market at Arcadia Group

EDITED Retail Data Reveals the Most Commercially Successful Trends of 2015

EDITED Helps Flipkart and Yepme Power India's E-commerce Boom

Product Finder Gives Brands the Power to Dominate Their Channel

EDITD Completes Strategic Acquisition of Vowel, Rebrands to EDITED

London Tech Company EDITD is Creating Roles Faster Than it can Fill Them

EDITD Releases Over 30 New Features in Q4 ‘14 Product Update

EDITD comes to Silicon Milkroundabout dressed as authentic retro diner

EDITD SECURES $4.4M FROM INDEX VENTURES TO ACCELERATE RAPID GROWTH

LONDON FASHION WEEK THE DAILY JOINS WITH EDITD TO BRING TO THEIR READERS LIVE TREND ANALYSIS

EDITD ROLL OUT THEIR FASHION RETAIL ANALYTICS TO 200 BUYERS AND MERCHANDISERS AT ASOS

200 London College of Fashion students gain first access to EDITD’s education edition

What is EDITD? Q&A with the founders

EDITD announces $1.6m funding led by Index Ventures

more...

In the Press

The “Bloomberg terminal for fashion” tells retailers...

In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers.

Fashion data tool EDITD helps ASOS push revenues up 37%

EDITD insights into consumer fashion retail trends is being used by 200 ASOS staff, with pricing information key to helping push sales.

EDITD secures $4.4m from private equity to expand

How do fashion buyers know whether to go with Ralph Lauren or Paul Smith for next season's batch of cropped trousers and pea coats?

Using big data to forecast the fashion future

EDITD CEO Geoff Watts discusses how the company uses big data to forecast the fashion future.

What’s on trend this season for the fashion industry? Big data

Two retail technology companies hope to apply big data analytics to trend-making in the fashion industry.

How to tell the fashion future?

The fashion industry always wants to know about the next big thing, so Julia Fowler thinks it should take a closer look at the world's financial markets.

Media Kit

All JPG resources are downloadable, high-res, press ready images.

Logos

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Product Images

Founders

About Geoff Watts

Geoff Watts is the CEO and technical co-founder of EDITED. He has a background in big data computing and management, with previous experience at Fiat and Fonterra, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.

About Julia Fowler

Julia Fowler co-founded EDITED to help apparel retailers and brands understand market dynamics by analyzing commercial, social and industry data. As a former fashion designer, Julia was frustrated with the industry's lack of factual data and holes in traditional product development cycles.

Public Relations Contact

Laura Grigerova

laura@edited.com
Direct: +1 (650) 334-7929
UK Office: +44 (0)20 3369 9811