Right product, right price, right time.
EDITED, a retail technology company, helps leading brands and retailers like Topshop and Ralph Lauren have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, EDITED is the world leader of real-time data for apparel retailers worldwide.
Getting this right is how all the value is created or lost in the apparel business, so EDITED is used by buying, merchandising and trading teams to generate a huge competitive advantage.
Now industry professionals can know more about their markets than ever before.
In the Press
In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers.
EDITD insights into consumer fashion retail trends is being used by 200 ASOS staff, with pricing information key to helping push sales.
How do fashion buyers know whether to go with Ralph Lauren or Paul Smith for next season's batch of cropped trousers and pea coats?
EDITD CEO Geoff Watts discusses how the company uses big data to forecast the fashion future.
Two retail technology companies hope to apply big data analytics to trend-making in the fashion industry.
The fashion industry always wants to know about the next big thing, so Julia Fowler thinks it should take a closer look at the world's financial markets.
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About Geoff Watts
Geoff Watts is the CEO and technical co-founder of EDITED. He has a background in big data computing and management, with previous experience at Fiat and Fonterra, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.
About Julia Fowler
Julia Fowler co-founded EDITED to help apparel retailers and brands understand market dynamics by analyzing commercial, social and industry data. As a former fashion designer, Julia was frustrated with the industry's lack of factual data and holes in traditional product development cycles.
Public Relations Contact
Direct: +1 (650) 334-7929
UK Office: +44 (0)20 3369 9811