"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."

The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.
As the leader in Retail Market Intelligence, we help retailers make better decisions through AI-driven market data, analytics, and research. Brands like Zara, Puma, Mango, Marni, and Tommy Hilfiger use our suite of Market Intelligence products to make better price and product decisions. All the value is created when retailers and brands are able to get these things right; including driving higher margins, more sales, and faster reactions to market trends.
"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."
Find out about commercial retail trends as soon as they emerge and see what products, companies, or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies, and shifts in the retail industry.
"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."
Brand & Retailers Tracked
Founded
Team Members
Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.
Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.
With a new brand plan, Benetton Group knew the reinvestment back into the EDITED Retail Market Intelligence Platform was vital to its long-term success.
By using the EDITED Market Intelligence Platform, Chloé is able to maintain price consistency on its products and minimize unnecessary discounting practices across its wholesale partners.
As the retail industry transitions to remote friendly processes, mobile access to analysis and reports is essential to enabling professionals to respond with agility to the changing market.
Industry leading retail data platform appoints experienced tech executive to accelerate company growth.
As retailers struggle to stay competitive, the new EDITED Teams feature is a scalable way to streamline collaboration processes and share knowledge across a company.
Industry leading retail data and analytics company receives significant investment to help the world’s largest brands and retailers maximize profitability.
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