Right products, right price, right time.
About EDITED
EDITED, a retail technology company, helps leading brands and retailers like Topshop and Ralph Lauren have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, EDITED is the world leader of real-time data for apparel retailers worldwide.
Getting this right is how all the value is created or lost in the apparel business, so EDITED is used by buying, merchandising and trading teams to generate a huge competitive advantage.
Now industry professionals can know more about their markets than ever before.
Announcements
EDITED Data Shows U.S. Online Retailers Lost Over $9.24 Million From Discounting Missteps
EDITED Data Shows Aggressive Discounts Beyond Black Friday and Cyber Monday Key Sales Boost
EDITED Unveils World’s First Software to Help Retailers Conquer The Billion-Dollar Activewear Market
EDITED Identifies the Biggest Trends in the Billion-Dollar Activewear and Athleisure Market
As demand for US childrenswear surges, prices are down and the competition is booming
Luxury’s next big thing: smaller customers
For Boohoo, 40% Growth Powered by EDITED
EDITED redresses gender balance in tech with 64% women, doubles headcount in 12 months
How retailers are capturing the $270bn athleisure market with EDITED data science
As Beyonce eyes athleisure crown, long-term success could be tricky
How EDITED and Big Data are Redefining Communication Strategy for Fashion Retailers
EDITED Powers Speed to Market at Arcadia Group
EDITED Retail Data Reveals the Most Commercially Successful Trends of 2015
EDITED Helps Flipkart and Yepme Power India's E-commerce Boom
Product Finder Gives Brands the Power to Dominate Their Channel
EDITD Completes Strategic Acquisition of Vowel, Rebrands to EDITED
London Tech Company EDITD is Creating Roles Faster Than it can Fill Them
EDITD Releases Over 30 New Features in Q4 ‘14 Product Update
EDITD comes to Silicon Milkroundabout dressed as authentic retro diner
EDITD SECURES $4.4M FROM INDEX VENTURES TO ACCELERATE RAPID GROWTH
LONDON FASHION WEEK THE DAILY JOINS WITH EDITD TO BRING TO THEIR READERS LIVE TREND ANALYSIS
EDITD ROLL OUT THEIR FASHION RETAIL ANALYTICS TO 200 BUYERS AND MERCHANDISERS AT ASOS
200 London College of Fashion students gain first access to EDITD’s education edition
In the Press
The “Bloomberg terminal for fashion” tells retailers...
In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers.
Fashion data tool EDITD helps ASOS push revenues up 37%
EDITD insights into consumer fashion retail trends is being used by 200 ASOS staff, with pricing information key to helping push sales.
EDITD secures $4.4m from private equity to expand
How do fashion buyers know whether to go with Ralph Lauren or Paul Smith for next season's batch of cropped trousers and pea coats?
Using big data to forecast the fashion future
EDITD CEO Geoff Watts discusses how the company uses big data to forecast the fashion future.
What’s on trend this season for the fashion industry? Big data
Two retail technology companies hope to apply big data analytics to trend-making in the fashion industry.
How to tell the fashion future?
The fashion industry always wants to know about the next big thing, so Julia Fowler thinks it should take a closer look at the world's financial markets.
Media Kit
All JPG resources are downloadable, high-res, press ready images.
Logos
Product Images
Founders
About Geoff Watts
Geoff Watts is the CEO and technical co-founder of EDITED. He has a background in big data computing and management, with previous experience at Fiat and Fonterra, and is now helping apparel retailers be more competitive by applying quantitative data to their decisions.
About Julia Fowler
Julia Fowler co-founded EDITED to help apparel retailers and brands understand market dynamics by analyzing commercial, social and industry data. As a former fashion designer, Julia was frustrated with the industry's lack of factual data and holes in traditional product development cycles.
Public Relations Contact
Laura Grigerova
laura@edited.com
Direct: +1 (650) 334-7929
UK Office: +44 (0)20 3369 9811
