"Without data analytics we wouldn't be able to do anything anymore. It's not a luxury, it's a necessity. You have to have it - and if you don't you're going to be so behind everyone else."
Silva HrabarHead of Merchandising
Press
The EDITED Newsroom
The data fueling your news. As the biggest source of industry data, our coverage of the retail industry is unbeatable.
What we do
As the leader in Retail Market Intelligence, we help retailers make better decisions through AI-driven market data, analytics, and research. Brands like Zara, Puma, Mango, Marni, and Tommy Hilfiger use our suite of Market Intelligence products to make better price and product decisions. All the value is created when retailers and brands are able to get these things right; including driving higher margins, more sales, and faster reactions to market trends.
How can we help you
Find out about commercial retail trends as soon as they emerge and see what products, companies, or price points are performing well or not. Our team of analysts are always unearthing fresh insights on the trends, strategies, and shifts in the retail industry.
"EDITED helps us keep pace with the ever-changing pricing trends in retail. Having access to that information has contributed to the 40% growth we had last year."
Paul HorsfieldMerchandising Director
Brand & Retailers Tracked
Founded
Team Members
Our founders
Julia Fowler
Chief Operations Officer
Julia Fowler co-founded EDITED based on her frustrations as a former fashion designer with the industry’s lack of factual data and holes in traditional product development cycles. Fowler is now helping retailers and brands understand market dynamics by analyzing commercial, social and industry data.
Geoff Watts
Chief Executive Officer
Geoff Watts is the technical co-founder of EDITED, and has an extensive background in big data computing and management. With previous experience at Fiat and Fonterra, Watts is now helping retailers act more competitively within their markets by applying quantitative data to their decisions.
Press Articles
Featured in
Aug 25, 2020
Price Elasticity Report Shows Impact of COVID-19
Aug 15, 2020
Americans are swapping out their high heels for comfort shoes like Birkenstock and Crocs at record rates, as the pandemic continues to obliterate fashion as we knew it
Aug 11, 2020
What follows suits in men's apparel?
Aug 11, 2020
Edited Mobile Puts Fashion Intelligence at Your Fingerprints
Aug 5, 2020
US suit retailer files for bankruptcy as joggers and polo shirts take over
Aug 2, 2020
Fashion's Back-to-School Blues
Press Releases
Announcements
Aug 11, 2020
The EDITED Mobile App Puts World Class Retail Insights Into the Palm of Your Hand
As the retail industry transitions to remote friendly processes, mobile access to analysis and reports is essential to enabling professionals to respond with agility to the changing market.
May 27, 2020
EDITED Retail Data Company Names Stephen Collins, Former CFO of DoubleClick and Former CEO of Monetate, as New Board Member
Industry leading retail data platform appoints experienced tech executive to accelerate company growth.
May 12, 2020
EDITED Launches New Teams Feature to Maximize Cross Functional Collaboration and Escalate Learnings Faster Amidst COVID-19 Impacts
As retailers struggle to stay competitive, the new EDITED Teams feature is a scalable way to streamline collaboration processes and share knowledge across a company.
Apr 15, 2020
EDITED Raises $29M in Growth Capital to Help Retailers Drive Sales with Data
Industry leading retail data and analytics company receives significant investment to help the world’s largest brands and retailers maximize profitability.
Sep 11, 2019
EDITED Launches Homeware Vertical to Give Retailers a 360 View of This $226m Market
With more fashion retailers moving into homeware, EDITED’s new feature maps out their positioning in the market to compete against existing home retail giants.
Aug 13, 2019
EDITED Launches Beauty Vertical to Help Retailer’s Disrupt the $532bn Beauty Industry
EDITED’s new beauty feature debuts today to help retailers analyze and compete within the fierce beauty market.
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