How to Build a Winning TikTok Beauty Strategy with Iced Media’s Leslie Hall
Iced Media's Leslie Hall joins Grace this week to reveal the winning strategies to keep pace with advancements in social selling.
Our latest episode outlines three priority areas for luxury brands to focus their attention on, including the need for high-low mastery in pricing, shrewd discounting management, and an agile assortment in order to navigate these uncertain times in the decade ahead.
The resale market and focus on the circular economy has gained growing interest, especially by the fashion conscious Gen Zs and brands themselves. We are seeing a huge number of brands launching resale on their own sites. However, what is the key to maintaining and delivering growth? Strategic inventory management.