Inside Retail: The EDITED Podcast

Loading

Podcast EP.23: How have streaming platforms set worldwide pop culture trends? Ft. heather, Retail Analyst at EDITED

With theatres closed and lockdown restrictions in place, people have turned to streaming platforms for escapism and a sense of nostalgia in 2020. The way trends develop has transformed. The rise of Netflix, Disney+ and other streaming platforms has resulted in globally successful shows making a noticeable influence on social media and the runway. Instead of […]

Podcast EP.22: How to create a household name with fashion branding ft. Aliza Licht, Founder and President at Leave Your Mark LLC

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of. Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand’s ideal target customer and their existing customer […]

Podcast EP.21: Building a challenger brand in the jewelry space ft. Connie Nam, Founder and CEO at Astrid & Miyu

Despite the notorious reputation of the jewelry market being hard to tap into, Astrid & Miyu has thrived – achieving 1000% growth in the last three years. So how do you build a successful challenger brand, especially during COVID? The majority of brands are struggling to hit revenue targets in 2020, so it’s vital to know […]

Podcast EP.20: What is driving today’s menswear trends? Ft. Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger

The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor. Today, we’re seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has […]

Podcast EP.19: A new era of retail ft. Joe Aleardi, CRO at EDITED

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing. Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global […]

Podcast EP.18: Luxury retail in the new digital age ft. Zoe Gauntlett, Account Director at Threads Styling

COVID-19 has hindered sales across luxury retail, but will it drive the necessary change for high-end brands to finally adapt to the digital revolution? Luxury brands don’t have the community that contemporary brands boast as they are more aspirational, especially for first time buyers. In order to adapt to the changing times, brands need to balance […]

Podcast EP.17: The future of men’s beauty and cosmetics ft. Ed Healy, Commercial Director at L’Oreal

What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it? 80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today. Now the likes of Harry Styles and Jaden […]

Podcast EP.16: Examining fashion’s initiatives for social causes ft. Kati Chitrakorn, Retail and Marketing Editor at Vogue Business

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic? More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can […]

Bonus episode: Tracking coronavirus’ effect on the retail industry ft, kayla, Market Analyst, and Joe Berry, Senior Data Scientist, at EDITED

How can retailers and brands brace themselves for economic recovery during and after the coronavirus? As businesses are working harder than ever to stay afloat, The EDITED Team unveiled the COVID-19 Retail Dashboard in order to aid retailers and brands during the pandemic. It is a public resource with global insights on how the industry is […]

Podcast EP.14: What you need to know about COVID-19 AKA coronavirus pt 2 ft. Kayla, Market Analyst at EDITED

How has the coronavirus effectively changed the face of fashion weeks, sustainability initiatives and more? Headlines around the coronavirus are evolving on a weekly basis – making it difficult for people to keep up. In order to help you cut through all the noise, kayla, Market Analyst at EDITED, joins the podcast again to bring clarity […]

Podcast EP.13: What is the effectiveness of influencer marketing? Ft. Akash Mehta, CEO of Akash Brands & Agency

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits.

Podcast EP.12: What you need to know about COVID-19 AKA coronavirus ft. Rebecca, Research & Analysis Director at EDITED

The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain. At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other […]