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Podcast EP.20: What is driving today’s menswear trends? Ft. Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger

Hip-hop, streetwear and athleisure. Find out how these trends have turned into core menswear lines.

The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor. 

Today, we’re seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has grown exponentially.

In our latest unEDITED episode, we are joined by Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger. As an expert in menswear, Randy gives insight into the growing category and explains the cultural shifts that have defined menswear into what it is today. With over 11 years of experience at Tommy Hilfiger and previously another seven at A&F, Randy has an industry reputation as a robust Global Buying & Merchandising Professional.

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