Research Articles

Expert Research at Your Fingertips

Loading

Seasonal Hindsighting: Dresses – Spring/Summer 2025

Yellow sell outs outpaced arrivals by 2pp, while dropped waistlines remained in high demand, with arrivals +184% YoY. Backed by data insights from EDITED Market, we analyze the most successful SS25 womenswear dress trends and highlight the key learnings from the season to support your sign offs for SS25's range plans.

2026 Trend Forecast: Sugarplum Fairy

Enter the ethereal. Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing 2026 assortments, backed by EDITED Market data.

Bluey: Exploring Licensing Investment & Opportunities

Bluey was the most streamed series in the US in 2024. Subsequently, the hit series is experiencing a surge in licensing within the children's market, with SS25 arrivals +96% YoY. With a feature film due to be released in 2027, we explore Bluey investment, trends and future opportunities.

What Are The Recession Indicators Telling Us?

With the World Bank expecting global growth to be at its slowest pace since 2008, thanks to global trade tensions and ongoing uncertainty, this report uses EDITED data to analyze potential recession indicators and what they mean for retail.

10 Communication Stories Rising & Declining

While interest in cargos is cooling down, Boho and cow print are heating up. Using EDITED Messaging, we analyze retailers' email communications across the US and UK to outline which trends and topics of interest are heating up and which are cooling down.

What's Next For Boho?

From Moto Boho to Ethereal Boho, the aesthetic is firmly back on the map in 2025. Using EDITED data, we reveal how you can take the trend forward in FW25 assortments and beyond.

The Cult Shoes Of SS25

The low profile silhouette is 2025's biggest sneaker trend, while newness of toe-ring sandals is +76% YoY as a minimalist aesthetic reigns. We chart the details behind SS25's star shoe silhouettes, informed by EDITED Market, influencer and celebrity backing and drops from cult brands.

Is Black Friday The Peak Time For Discounting?

With a growing number of mid-season sales and all-year-round promotions, EDITED looks back at 2024 to investigate changes in the market, Black Friday vs. the rest of the year and when retailers are pushing the biggest discounts.

Value Retail & The Rise Of Supermarket Fashion

The pressure is on for retailers as global tariffs and value-conscious consumers collide. We use EDITED's Price Index tool to delve into how new supermarket entrants are impacting pricing strategies, particularly for value-focused high street brands, and uncover tips for success.

The Biggest Swimwear Trends Right Now

Which print has seen a 171% increase in first majority sell outs YoY? Using EDITED Market, we collate the biggest trends across arrivals and sell outs in this category deep dive.

Blokette 2.0

Since its inception in 2023, Blokette has witnessed an evolution within the trend landscape. This report investigates the key shifts to make in 2025 and provides actionable insights for retailers to strategically leverage the aesthetic ahead of the UEFA Women's EURO this summer.

Are Skinny Jeans Really Back?

Rumblings of their return have resurfaced in 2025 with subcultures, such as Y2K, and celebrity backing fueling interest. So, should retailers be upping buys on the skinny silhouette? EDITED examines market trends, current bestsellers and runway forecasting to predict the future of skinny jeans.