Research Articles

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10 Communication Stories Rising & Declining

While interest in cargos is cooling down, Boho and cow print are heating up. Using EDITED Messaging, we analyze retailers' email communications across the US and UK to outline which trends and topics of interest are heating up and which are cooling down.

What's Next For Boho?

From Moto Boho to Ethereal Boho, the aesthetic is firmly back on the map in 2025. Using EDITED data, we reveal how you can take the trend forward in FW25 assortments and beyond.

The Cult Shoes Of SS25

The low profile silhouette is 2025's biggest sneaker trend, while newness of toe-ring sandals is +76% YoY as a minimalist aesthetic reigns. We chart the details behind SS25's star shoe silhouettes, informed by EDITED Market, influencer and celebrity backing and drops from cult brands.

Is Black Friday The Peak Time For Discounting?

With a growing number of mid-season sales and all-year-round promotions, EDITED looks back at 2024 to investigate changes in the market, Black Friday vs. the rest of the year and when retailers are pushing the biggest discounts.

Value Retail & The Rise Of Supermarket Fashion

The pressure is on for retailers as global tariffs and value-conscious consumers collide. We use EDITED's Price Index tool to delve into how new supermarket entrants are impacting pricing strategies, particularly for value-focused high street brands, and uncover tips for success.

The Biggest Swimwear Trends Right Now

Which print has seen a 171% increase in first majority sell outs YoY? Using EDITED Market, we collate the biggest trends across arrivals and sell outs in this category deep dive.

Blokette 2.0

Since its inception in 2023, Blokette has witnessed an evolution within the trend landscape. This report investigates the key shifts to make in 2025 and provides actionable insights for retailers to strategically leverage the aesthetic ahead of the UEFA Women's EURO this summer.

Are Skinny Jeans Really Back?

Rumblings of their return have resurfaced in 2025 with subcultures, such as Y2K, and celebrity backing fueling interest. So, should retailers be upping buys on the skinny silhouette? EDITED examines market trends, current bestsellers and runway forecasting to predict the future of skinny jeans.

5 Trends At The Met Gala 2025

This year's theme, Superfine: Tailoring Black Style, honored the cultural and historical legacy of the Black Dandy. Discover the major trends from the red carpet in our roundup.

SS25 Linen: What's New?

Find out which retailer increased linen prices by $10 in April amid the recent tariffs. Utilizing EDITED Market and Messaging data, this report provides need-to-know insights into current linen ranges to help sense check assortments and aid SS26 planning.

The Death Of Leggings?

The future of activewear's bread-and-butter category may be in jeopardy as younger shoppers reject skin-tight apparel in favor of baggy fits. This report, supported by EDITED data, examine's this potential shift, predicting the future for one of this century's most defining silhouettes.

The Top Tailoring Trends For SS25

Yellow tailoring has grown by 144% YoY. Using EDITED Market and Messaging, we highlight the strongest tailoring product trends and themes featured in retailers' emails and newness for SS25 alongside bestsellers to sense check current ranges and aid future planning.