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Why Basketball Should Be In Your 2025 Game Plan

Basketball is the next American sport on deck, experiencing unprecedented growth powered by the WNBA and international interest. We use EDITED’s Top Words tool to dissect the sport’s global status, mass market trends to adopt and key 2025 events.

What The Oasis Reunion Means For Retail

Oasis’s highly-anticipated reunion in July 2025 is predicted to reignite interest in 90s Britpop fashion, creating an opportunity for retailers to capitalize on the band's iconic style. Backed by real-time EDITED data, we identify the trends you should have in stock to build the perfect Oasis Tourdrobe.

Why Bag Charms Are Your New Hero Accessory

As consumers seek new ways to express and cultivate personal style, kitschy bag charms have emerged from street style and social media, creating entry price point opportunities for retailers to explore. Using EDITED Market Data we break down the pricing structure and key SS25 trends for the latest It accessory.

How To Succeed In The Luxury Slowdown

Ongoing economic challenges and weakened consumer spending have led to soft results at major luxury houses. However, some brands have emerged as the sector’s bright spots. EDITED Market data uncovers key learnings from these labels that businesses can apply during this turbulent period.

What’s Next For Animal Print?

After the roaring success of leopard print in SS24, where is the trend going next? As EDITED tracks the emergence of zebra, snake and cowhide in the market, we break down the lessons learned from SS24 with direction for 2025 to help build animal assortments for next year.

SS25 Forecast - Y3K

Combining pop culture, runway direction and lifestyle trends with our analyst team’s expertise, discover the key themes informing Spring/Summer 2025 assortments, backed by SS24 EDITED Market data.

Menswear Is Heading To The Italian Riviera In 2025

Italian dressing is heating up ahead of next summer, emerging as a major trend from the Spring 2025 runway and supporting Euro Summer themes spotted within SS24 communications. EDITED Market backs up why this trend is set to be a commercial win next year.

Gen Z Vs. Millennial Trends

From sock length to blush placement, social media is alight with the aesthetics dividing generations. Using EDITED Market Data, discover how retailers are investing in these trends and their performance to inform assortment planning.

5 Insights Into The Back-to-School Market

Using EDITED Market, this report dives into the UK's school uniform market, identifying key data points across assortments to help sense check your current offering and aid future range building.

The Return Of The Polka Dot

In the midst of the 2024 print renaissance, a new pattern has entered the chat - we use EDITED Market to chart its success so far. Hot on the heels of leopard and gingham, polka dot is the latest print craze, seeing sell outs soar by 99% YoY.

Size Inclusivity In The Ozempic Era

Due to increased accessibility and affordability, the celebrity-favored diabetes medication is projected to reach 70 million users worldwide by 2028. As size inclusivity continues to backslide in fashion, EDITED Market Data examines the state of this category as Ozempic culture takes hold.

Why Ocean Girls Will Be Everywhere In 2025

Surfing, nature-based travel and oceanic influences on the Men's SS25 runway have initiated the return of the Coconut Girl in 2025. With key motifs such as starfish and shells having already proved successful in SS24, we outline the key trends by category to invest in.