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The Hottest Jean Shapes To Know

Pairing EDITED Market data with Pinterest and runway trends, we identify the most important jean shapes to back in 2025 assortments. Find out which style has seen arrivals increase by 262% YoY.

What Is The Next Big Animal Print?

Leopard has cemented itself as a core basic for 2025, with investment +250% YoY. There are, however, a whole host of prints set to take its place as the next big animal trend this year. Click through to read meet the contenders and find out how to invest.

Creating A Premium Brand Identity In 2025

As luxury faces a slowdown, more mass market retailers are seeking premiumization in a bid to fill the gap for more accessible and affordable luxury. This report uses EDITED Market to identify key retailer strategies, including product pricing, collaboration and messaging shifts.

5 Runway Trends For Now - Pre-Fall 2025

EDITED pairs the Pre-Fall 2025 runway trends with products that have already seen success, and outlines what to stock and promote this spring. From faux fur outerwear to modern preppy themes, discover the biggest trends from next season to capitalize on now.

FW25 Activewear Forecast – NFL Game Day

Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing Fall/Winter 2025 assortments, backed by FW24 EDITED Market data.

Buyers' Guide: Partywear Fall 2025

From bows to velvet, we review the biggest partywear trends we pair from FW24 and provide direction for next season. Fall 2024 EDITED data with Pre-Fall 2025 runway trends to update your forthcoming partywear assortment.

Cutesy & Kitsch - The Rise Of Childlike Dressing

EDITED Market data shows that arrivals of bag charms were +327% YoY in FW24, fueling the opportunity for this trend to expand into new categories in 2025. Discover which areas are poised for investment.

FW25 Forecast – Offline Functionality

The Digital Saturation Era is pushing consumers to abandon niche aesthetics in favor of versatile and functional pieces that are less defined by one trend. Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing Fall/Winter 2025 assortments, backed by FW24 EDITED Market data.

What's Hot? Wrapped 2024

In our final installment of What's Hot, EDITED weighs in on the year's biggest fashion trends, from BRAT to Miu Miu. Selections are based on those that received the most mentions in What's Hot across 2024 or have been taken from some of our most topical reports. Find out what made the cut.

Pantone Color Of The Year 2025

Pantone has declared that the rich and warming Mocha Mousse 17-1230 is its color of 2025, inspired by "our desire for comfort." Find out how to capitalize on its newfound status in 2025 using EDITED Market data.

Black Friday Analysis 2024 - UK

Black Friday was the main event day in the UK, with 66% of products seeing an advertised discount. Using EDITED Market Data, this report analyzes the key discounting trends over Black Friday to inform retailers' future strategies.

Black Friday Analysis 2024 - US

Cyber Monday saw the highest proportion of discounts in two years and skinny jeans were targeted. Using EDITED Market Data, this report analyzes the key discounting trends over Black Friday to inform retailers' future strategies.