Research Articles

Expert Research at Your Fingertips

Loading

Gen Z Vs. Millennial Trends

From sock length to blush placement, social media is alight with the aesthetics dividing generations. Using EDITED Market Data, discover how retailers are investing in these trends and their performance to inform assortment planning.

5 Insights Into The Back-to-School Market

Using EDITED Market, this report dives into the UK's school uniform market, identifying key data points across assortments to help sense check your current offering and aid future range building.

The Return Of The Polka Dot

In the midst of the 2024 print renaissance, a new pattern has entered the chat - we use EDITED Market to chart its success so far. Hot on the heels of leopard and gingham, polka dot is the latest print craze, seeing sell outs soar by 99% YoY.

Size Inclusivity In The Ozempic Era

Due to increased accessibility and affordability, the celebrity-favored diabetes medication is projected to reach 70 million users worldwide by 2028. As size inclusivity continues to backslide in fashion, EDITED Market Data examines the state of this category as Ozempic culture takes hold.

Why Ocean Girls Will Be Everywhere In 2025

Surfing, nature-based travel and oceanic influences on the Men's SS25 runway have initiated the return of the Coconut Girl in 2025. With key motifs such as starfish and shells having already proved successful in SS24, we outline the key trends by category to invest in.

Are Micro Trends Over?

Months have passed without a new "core" aesthetic and consumers are navigating personal style on socials. EDITED Market Data breaks down the performance of once-viral subcultures and gimmick styles, providing insights on evolving assortments with longevity in mind. Read on to find out what has happened to the Quiet Luxury and Mob Wife aesthetics.

Buyers' Guide: Pre-Spring 2025

We provide EDITED Market data for the most commercial trends to surface from the recent Pre-Spring 2025 shows - these are your trend must-haves for the season.

The Top Crochet Trends Within SS24 Communications

Men's crochet shirt arrivals increased by 30% YoY, while crochet swim saw the biggest growth within womenswear. Using EDITED Messaging, we highlight the strongest crochet product trends and themes featured in retailers' emails for SS24 alongside bestsellers to sense check current ranges and aid SS25 planning.

Buyers' Guide: Spring 2025

We provide data for the most commercial trends to surface from the Spring 2025 shows, your must-haves for the season. Here are the 12 most commercial buys for 2025, selected by EDITED.

Breaking Down The Blush Boom

Blush has become big business for beauty brands. Hailey Bieber and Selena Gomez chose blush to be their first color cosmetics offering for their respective brands, earning the latter $70mn in yearly revenue. In this report, we analyze the growth of blusher using EDITED Market to identity key shifts.

SS25 Activewear Forecast - Run Club

Which brand noted a 5% YoY uptick in the average selling price of its running shoes? Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing Spring/Summer 2025 assortments, backed by SS24 EDITED Market data.

The BRAT Starter Pack

2023 was the year of Barbie pink, this year it's all about BRAT green. Charli XCX's BRAT album has thrust Indie Sleaze aesthetics into the limelight and is taking neon green to mainstream commerciality. We identify the key trends retailers should promote to ride the BRAT wave into SS25, backed by EDITED Market data.