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Black Friday 2024 Messaging Tracker – UK

With Black Friday falling on a later date this year, there were 80% fewer mentions of the event at UK retailers in October vs. 2023. Using EDITED Messaging, we highlight the standout communications from retailers considering products, promotions and points of interest. Check back for daily updates.

Millennial Trends Forecast 2025

Born between 1981 and 1996, Millennials will be drawn to Boho and Blokecore thanks to their strong sense of nostalgia. This makes trends such as suede bags and parka jackets key investments for the year ahead. We look into pop culture, runway and lifestyle trends to bring you the five major areas to watch for this demographic in 2025. Factoring in product examples from 2024, we drill down on what you need to consider for the upcoming year.

The 80s Revival

Puffball intake is +114% for dresses and +157% for skirts YoY, while taffeta arrivals have increased 53% over the same time period. Discover what's fueling the decade's revival and how to best invest in the trend in 2025, backed by EDITED Market data.

Skiwear: Fashion Or Function?

Mass market retailers are increasingly trend-driven, with skiwear newness +42% YoY, while in contrast, activewear brands increased intake a conservative 9% YoY and prioritized performance-driven outerwear. We leverage EDITED History, Assortment and Price Index to dive into the data behind the winter's hottest trends, including delivery timings, assortment changes and pricing shifts.

Messaging Calendar Planning 2025

Using EDITED Messaging, this report identifies the most important consumer moments, sales, edits and newness timeframes each month in an easy-to-digest calendar format, based on 2024 data. Use these calendars to review your current strategy and aid future promotional and campaign planning. This report will be updated monthly.

What Will Define A Successful Collaboration In 2025?

Brand partnerships that were once considered innovative and daring have now become commonplace in today's retail landscape, with new drops entering the market on a daily basis. We use EDITED Market to unearth key learnings from past collaborations and how to approach partnerships with a fresh spin moving into next year.

US Dresses Phasing Calendar 2025

A breakdown of key arrivals, discounts and sell outs timeframes, backed by EDITED data, to inform your dresses planning.

7 Miu Miu Spring 2025 Buys To Back

From micro minis to ladylike cardigans, Miu Miu knows how to create a viral trend. So, what is the brand's next cult item? Discover EDITED's top picks for investment from their most recent SS25 show.

The Cult Shoes Of FW24

Boho boots are back, with suede sell outs +126% YoY. We chart the details behind FW24's star shoe silhouettes, informed by EDITED Market, influencer and celebrity backing and drops from cult brands.

Menswear Buyers' Guide: Denim Spring 2025

Baggy denim short arrivals were +330% YoY in SS24, a trend that remained popular on the Spring 2025 runway. In this report, we pair Spring 2024 EDITED data with Spring 2025 runway trends to update your forthcoming denim assortment.

The Biggest FW24 Outerwear Trends

Using EDITED Market, we collate the biggest trends in arrivals. Discover which new silhouette has already seen 27% of intake sell out.

Buyers' Guide: Footwear & Accessories Spring 2025

We connect EDITED Market data to the most commercial trends that surfaced over the Fall 2024 shows - these are your trend must-haves for the season.