Research Articles

Expert Research at Your Fingertips

Loading

Are Micro Trends Over?

Months have passed without a new "core" aesthetic and consumers are navigating personal style on socials. EDITED Market Data breaks down the performance of once-viral subcultures and gimmick styles, providing insights on evolving assortments with longevity in mind. Read on to find out what has happened to the Quiet Luxury and Mob Wife aesthetics.

Buyers' Guide: Pre-Spring 2025

We provide EDITED Market data for the most commercial trends to surface from the recent Pre-Spring 2025 shows - these are your trend must-haves for the season.

The Top Crochet Trends Within SS24 Communications

Men's crochet shirt arrivals increased by 30% YoY, while crochet swim saw the biggest growth within womenswear. Using EDITED Messaging, we highlight the strongest crochet product trends and themes featured in retailers' emails for SS24 alongside bestsellers to sense check current ranges and aid SS25 planning.

Buyers' Guide: Spring 2025

We provide data for the most commercial trends to surface from the Spring 2025 shows, your must-haves for the season. Here are the 12 most commercial buys for 2025, selected by EDITED.

Breaking Down The Blush Boom

Blush has become big business for beauty brands. Hailey Bieber and Selena Gomez chose blush to be their first color cosmetics offering for their respective brands, earning the latter $70mn in yearly revenue. In this report, we analyze the growth of blusher using EDITED Market to identity key shifts.

SS25 Activewear Forecast - Run Club

Which brand noted a 5% YoY uptick in the average selling price of its running shoes? Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing Spring/Summer 2025 assortments, backed by SS24 EDITED Market data.

The BRAT Starter Pack

2023 was the year of Barbie pink, this year it's all about BRAT green. Charli XCX's BRAT album has thrust Indie Sleaze aesthetics into the limelight and is taking neon green to mainstream commerciality. We identify the key trends retailers should promote to ride the BRAT wave into SS25, backed by EDITED Market data.

What's The Latest In Childrenswear Licensing?

Bluey and Lilo & Stitch have emerged as the most popular characters for childrenswear with arrivals +245% and +188 YoY. Using EDITED Market we analyze the licenses childrenswear retailers have invested across the past five months alongside opportunities for 2025.

5 Runway Trends For Now - Spring 2025

Slim accounted for just 3% of majority sell outs of shorts in SS24, as the runway confirmed baggier styles as a SS25 core buy. EDITED pairs the Spring 2025 runway trends with products that have already seen success, and outlines what to stock and promote this fall.

Is This The End Of Streetwear?

A noticeable lack of streetwear influences on the Fall 2024 runway had spectators questioning if it was the end of its long-running success. Here, we use EDITED Market to find out streetwear’s current state and how brands are prospering in its new era.

Have Cargos Reached Their Peak?

Zara has reduced arrivals by 30% in 2024, majority sell outs on cargo trousers are tracking -18pp YoY and cargos account for 17% of the SS24 bottoms mix in menswear. We use EDITED Market to find out whether the trend has run its course and what the alternatives are for retailers in 2025.

SS24 Linen - Five Fundamental Insights

23% of linen waistcoats have seen majority sell outs, with longline silhouettes a major SS24 shape, while menswear linen jogger arrivals have grown by 56% YoY. Utilizing EDITED Market and Messaging data, this report provides need-to-know insights into current linen ranges to help sense check assortments and aid SS25 planning.