Research Articles

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What's The Latest In Childrenswear Licensing?

Bluey and Lilo & Stitch have emerged as the most popular characters for childrenswear with arrivals +245% and +188 YoY. Using EDITED Market we analyze the licenses childrenswear retailers have invested across the past five months alongside opportunities for 2025.

5 Runway Trends For Now - Spring 2025

Slim accounted for just 3% of majority sell outs of shorts in SS24, as the runway confirmed baggier styles as a SS25 core buy. EDITED pairs the Spring 2025 runway trends with products that have already seen success, and outlines what to stock and promote this fall.

Is This The End Of Streetwear?

A noticeable lack of streetwear influences on the Fall 2024 runway had spectators questioning if it was the end of its long-running success. Here, we use EDITED Market to find out streetwear’s current state and how brands are prospering in its new era.

Have Cargos Reached Their Peak?

Zara has reduced arrivals by 30% in 2024, majority sell outs on cargo trousers are tracking -18pp YoY and cargos account for 17% of the SS24 bottoms mix in menswear. We use EDITED Market to find out whether the trend has run its course and what the alternatives are for retailers in 2025.

SS24 Linen - Five Fundamental Insights

23% of linen waistcoats have seen majority sell outs, with longline silhouettes a major SS24 shape, while menswear linen jogger arrivals have grown by 56% YoY. Utilizing EDITED Market and Messaging data, this report provides need-to-know insights into current linen ranges to help sense check assortments and aid SS25 planning.

How To Create A Winning Skincare Assortment For Your Target Demographic

The skincare category is experiencing huge growth, with Gen Alpha the latest generation making headlines for its obsession with this category. In this report, we dive into consumer needs and trends by demographic, using EDITED Market Assortment, Top Words and History tools to monitor the latest trends.

Win Black Friday Using myEDITED

Through a single customizable dashboard, leverage myEDITED to gather real-time market insights to make informed Black Friday discounting decisions at both the planning and in-season stages. Discover the widgets to use to answer key strategic questions for more profitable Black Friday trading.

Forecasting The Future Of Five Trends

As demystifying chaotic trend cycles can be challenging for retailers, this report uses EDITED Market data to pinpoint where key products currently sit on the curve. Plus, insights into the trend's future status and how brands should act.

Black Friday – Insights For 2024

EDITED Research's Insights reports hone in on holidays and celebrations across the year, with this edition exploring Black Friday and Cyber Monday sales. Immediately after the event we use EDITED Market data to analyze patterns in promotion and product for the US and UK. Ahead of the event the following year we update this with renewed and fresh direction to inform future strategies.

The Cult Shoes Of SS24

Pairing EDITED Market data with influencer backing, drops from cult brands and mass market performance, find out what shoes are driving demand this summer and what’s next.

4 Outdoor Personas To Target

The outdoors aesthetic is well-established in the mainstream, giving brands options to invest from performance wear to fashion hype. We use EDITED Market's Top Words and History tools to monitor the latest trends and predict what's next for each consumer type.

5 Fabric Trends Within SS24 Communications

European flax accounted for 57% of Zara's SS24 linen apparel range and bouclé saw a 60% increase in menswear arrivals YoY. Using EDITED Messaging and EDITED Market, we highlight the strongest fabric trends and themes featured in retailers' emails for SS24 alongside bestsellers to sense check current ranges and aid future planning.