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What Will Be The Next Samba?

As Samba fatigue sets in across the market, customers want to know what the next big sneaker trend will be. Here, we break down the contenders split by brand, using EDITED Market to highlight top moving designs.

How To Invest In Taylor Swift’s Goth Girl Era

The release of Taylor Swift's The Tortured Poets Department has fueled the return of the Goth Girl. And, with backing on the runway and the release of Beetlejuice 2 later in the year, the trend will have longevity in 2024. Using EDITED Market, we breakdown how teams should react to the trend, split by department.

Are We Witnessing The Death Of The Dress?

With separates gaining trend status and a dip in dress sales for the 2023 season, this report uses EDITED Market to determine whether demand for the category is cooling in 2024. Plus, learn which trends to back and back away from to optimize upcoming range plans.

The Returns And Shipping Playbook

NRF estimates that for every $1bn in sales, retailers face $145mn in returns. Meanwhile, free shipping remains the most influential factor in online purchasing, causing retailers to absorb inflated freight costs. Discover how EDITED Digital can support returns management and boost net order value. Plus, strategies for free shipping without damaging margins.

How Crocs Got It So Right

Despite predictions of it being a pandemic fad, the brand is still reporting record results, with 2023 hitting sales of nearly $4bn, up 11.5% YoY. With the acquisition of Hey Dude and a stronger than ever collaboration strategy, the brand shows resilience in a challenging market. Using EDITED Market and Messaging, we explore its winning strategy.

Capitalize On Coachella's Most Influential Festival Trends

Coachella Weekend One kicked off on Friday, April 12th, signaling the start of festival season. We identify the top four trends from attendees and pair them with EDITED Market data to help you align future promotions and edits. Plus, which brands had the biggest influencer activations?

The Tenniscore Stories That Retailers Should Serve

From Zendaya's influence to brands such as Lacoste and Brooks Brothers gaining traction, the world of sport and luxury is influencing the mass market once again. We dive into what's driving Tenniscore, using EDITED Market to reveal data trends across key categories, while suggesting fresh ways to position the story in emails and social media.

Events & Opportunities: July 2024

EDITED Research's Events & Opportunities reports are released each month and identify overarching themes impacting retail aided by the EDITED Messaging tool. Published three months ahead of events, this series helps you prepare a consistent 360 communications strategy, considering key customer moments and cultural happenings. Find out how you can leverage key consumer moments, including the school vacation period and UEFA Euros in the July edition.

Should Retailers Bet On Skinny Jeans?

Skinny jeans have been causing a stir online ever since Miu Miu revived the silhouette for FW24 and, according to a sentiment analysis by Data, But Make It Fashion, popularity for the most controversial denim style was +50% between January and February. But are consumers ready for their comeback? Read on for EDITED's verdict.

Has Fashion Hit Peak Sustainability?

The climate crisis is intensifying, marked by record high temperatures in 2023. Despite this, sustainability has suffered setbacks, with recycling firms closing and brands overproducing. This report tackles these challenges, offering retailers ways to minimize their environmental impact, while maximizing the efficiency of their business with EDITED.

Buyers' Guide: Apparel Fall 2024

We connect EDITED Market data to the most commercial trends that surfaced over the Fall 2024 shows - these are your trend must-haves for the season.

Create A Winning Occasionwear Shop In 2024

With the summer events season fast approaching, this report uses EDITED Market and Messaging to gain insight into early 2024 assortments and communication trends, identifying quick win strategies using products already in your assortment. Plus, discover actions for navigation menus and OTB opportunities.