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Undressing Opportunities In Shapewear

Using a combination of EDITED Messaging and EDITED Market data, this report delves into shapewear communication themes and product descriptions to support retailers launching collections or optimizing assortments.

Why Lip Care Products Are Your Next Cash Cow

The sell out success of Rhode's lip case, which holds its peptide lip treatment and tint, is just one example of how celebrity-founded brands have revitalized the lip care category from mundane to desirable. Using EDITED Market data, we explore the growth of the overall category, the top ingredient trends and strategies for success.

Get Ready For The Paris Olympics

More than 15 million visitors are expected in Paris for this year's Olympics, influencing everything from licensed investment to French-inspired trends. We use EDITED's Who & Where tool to understand the current market share and deliver critical insights you need to know ahead of the Olympic Games, which takes place from July 26th to August 11th.

The Boho Revival Starter Pack

EDITED has identified a Boho Western aesthetic as a top commercial trend for FW24. Explore the anticipated direction of this trend and lucrative investment opportunities in key product categories.

A New Premium Identity - The Mass Market Shift

Several mass market retailers are striving for a more upmarket aesthetic in a bid to differentiate from fast fashion giants like SHEIN and prove value to shoppers. This report uses EDITED Market to compare premium vs. main line collections and analyze the wider strategies used to achieve this new brand positioning.

What Will Be The Next Samba?

As Samba fatigue sets in across the market, customers want to know what the next big sneaker trend will be. Here, we break down the contenders split by brand, using EDITED Market to highlight top moving designs.

How To Invest In Taylor Swift’s Goth Girl Era

The release of Taylor Swift's The Tortured Poets Department has fueled the return of the Goth Girl. And, with backing on the runway and the release of Beetlejuice 2 later in the year, the trend will have longevity in 2024. Using EDITED Market, we breakdown how teams should react to the trend, split by department.

Are We Witnessing The Death Of The Dress?

With separates gaining trend status and a dip in dress sales for the 2023 season, this report uses EDITED Market to determine whether demand for the category is cooling in 2024. Plus, learn which trends to back and back away from to optimize upcoming range plans.

The Returns And Shipping Playbook

NRF estimates that for every $1bn in sales, retailers face $145mn in returns. Meanwhile, free shipping remains the most influential factor in online purchasing, causing retailers to absorb inflated freight costs. Discover how EDITED Digital can support returns management and boost net order value. Plus, strategies for free shipping without damaging margins.

How Crocs Got It So Right

Despite predictions of it being a pandemic fad, the brand is still reporting record results, with 2023 hitting sales of nearly $4bn, up 11.5% YoY. With the acquisition of Hey Dude and a stronger than ever collaboration strategy, the brand shows resilience in a challenging market. Using EDITED Market and Messaging, we explore its winning strategy.

Capitalize On Coachella's Most Influential Festival Trends

Coachella Weekend One kicked off on Friday, April 12th, signaling the start of festival season. We identify the top four trends from attendees and pair them with EDITED Market data to help you align future promotions and edits. Plus, which brands had the biggest influencer activations?

The Tenniscore Stories That Retailers Should Serve

From Zendaya's influence to brands such as Lacoste and Brooks Brothers gaining traction, the world of sport and luxury is influencing the mass market once again. We dive into what's driving Tenniscore, using EDITED Market to reveal data trends across key categories, while suggesting fresh ways to position the story in emails and social media.