Research Articles

Expert Research at Your Fingertips

Loading

How To Create A Winning Skincare Assortment For Your Target Demographic

The skincare category is experiencing huge growth, with Gen Alpha the latest generation making headlines for its obsession with this category. In this report, we dive into consumer needs and trends by demographic, using EDITED Market Assortment, Top Words and History tools to monitor the latest trends.

Win Black Friday Using myEDITED

Through a single customizable dashboard, leverage myEDITED to gather real-time market insights to make informed Black Friday discounting decisions at both the planning and in-season stages. Discover the widgets to use to answer key strategic questions for more profitable Black Friday trading.

Forecasting The Future Of Five Trends

As demystifying chaotic trend cycles can be challenging for retailers, this report uses EDITED Market data to pinpoint where key products currently sit on the curve. Plus, insights into the trend's future status and how brands should act.

Black Friday – Insights For 2024

EDITED Research's Insights reports hone in on holidays and celebrations across the year, with this edition exploring Black Friday and Cyber Monday sales. Immediately after the event we use EDITED Market data to analyze patterns in promotion and product for the US and UK. Ahead of the event the following year we update this with renewed and fresh direction to inform future strategies.

The Cult Shoes Of SS24

Pairing EDITED Market data with influencer backing, drops from cult brands and mass market performance, find out what shoes are driving demand this summer and what’s next.

4 Outdoor Personas To Target

The outdoors aesthetic is well-established in the mainstream, giving brands options to invest from performance wear to fashion hype. We use EDITED Market's Top Words and History tools to monitor the latest trends and predict what's next for each consumer type.

5 Fabric Trends Within SS24 Communications

European flax accounted for 57% of Zara's SS24 linen apparel range and bouclé saw a 60% increase in menswear arrivals YoY. Using EDITED Messaging and EDITED Market, we highlight the strongest fabric trends and themes featured in retailers' emails for SS24 alongside bestsellers to sense check current ranges and aid future planning.

Undressing Opportunities In Shapewear

Using a combination of EDITED Messaging and EDITED Market data, this report delves into shapewear communication themes and product descriptions to support retailers launching collections or optimizing assortments.

Why Lip Care Products Are Your Next Cash Cow

The sell out success of Rhode's lip case, which holds its peptide lip treatment and tint, is just one example of how celebrity-founded brands have revitalized the lip care category from mundane to desirable. Using EDITED Market data, we explore the growth of the overall category, the top ingredient trends and strategies for success.

Get Ready For The Paris Olympics

More than 15 million visitors are expected in Paris for this year's Olympics, influencing everything from licensed investment to French-inspired trends. We use EDITED's Who & Where tool to understand the current market share and deliver critical insights you need to know ahead of the Olympic Games, which takes place from July 26th to August 11th.

The Boho Revival Starter Pack

EDITED has identified a Boho Western aesthetic as a top commercial trend for FW24. Explore the anticipated direction of this trend and lucrative investment opportunities in key product categories.

A New Premium Identity - The Mass Market Shift

Several mass market retailers are striving for a more upmarket aesthetic in a bid to differentiate from fast fashion giants like SHEIN and prove value to shoppers. This report uses EDITED Market to compare premium vs. main line collections and analyze the wider strategies used to achieve this new brand positioning.