Research Articles

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The Profit Hack Behind Multi-Packs

With retailers feeling increased pressure to deliver strong financial results with improved margins to boot, we delve into the money-saving strategy of multi-packs. Discover how much brands are charging, which quantities are most popular and if the tactic can improve your sell out rate.

Buyers' Guide: Fall 2024

We provide data for the most commercial trends to surface from the recent Fall 2024 shows - these are your trend must-haves for the season.

How To Effectively Manage Supply Chain Disruptions

Many retailers are being affected by ongoing disruptions to the supply chain caused by attacks on container ships traveling through the Red Sea from Asia. We shed light on how the situation is currently impacting retailers and provide both short and long term solutions to help mitigate issues.

The New Loud Luxury - Mob Wife

EDITED predicted Loud Luxury would challenge Stealth Wealth in 2024. Less than a month into the new year, the Mob Wife aesthetic has emerged, embodying nostalgia and maximalism inspired by The Sopranos, The Nanny and Julia Fox in Uncut Gems. Dive into the data behind the trend with insights on investing for FW24.

three women in red outfits and ski goggles on sled

Consumer Moments: Festive Season – Insights For 2024

These reports hone in on holidays and celebrations across the year. Immediately after the event, we analyze messaging timing, key themes, and lessons learned to inform your upcoming strategy.

The Gen X Soft Club Starter Pack

Gen X Soft Club is characterized by its fusion of 90s minimalism and the futurism of Y2K. Discover how your brand can reposition current inventory and refresh 00s narratives.

10 Things Beauty Consumers Want Now

Pairing Pinterest, TikTok, and Google trends with EDITED data and email communications, we highlight the products and themes that consumers are searching for to help inform current messaging and future ranges.

Subculture Forecast 2024

We outline the top aesthetics that will continue to influence trends in 2024, broken down by trend status, accompanied with product examples, TikTok's and mood board imagery.

The Strategy Guide
For 2024 - Q1

Analyzing 2023 messaging and events of note, we highlight the most important opportunities and strategies to plan for next year.

The Return Of Indie Sleaze

Accumulating over three million TikTok views worldwide over the past month, #IndieSleaze is the latest instalment to nostalgia and subculture trends, bringing back disco pants, statement tights and skinny jeans. Find out how to put a fresh spin on Y2K narratives.

Streetwear Forecast 2024

We look into pop culture, runway and lifestyle trends to bring you the six major areas to watch for 2024. Factoring in product examples from 2023, we drill down on what you need to consider for the upcoming year.

Pantone Color Of The Year 2024

"A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart." Find out why Pantone 13-1023 Peach Fuzz should be on your radar in 2024, how to capitalize in the short-term and investment opportunities across apparel and beauty.