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The Gen X Soft Club Starter Pack

Gen X Soft Club is characterized by its fusion of 90s minimalism and the futurism of Y2K. Discover how your brand can reposition current inventory and refresh 00s narratives.

10 Things Beauty Consumers Want Now

Pairing Pinterest, TikTok, and Google trends with EDITED data and email communications, we highlight the products and themes that consumers are searching for to help inform current messaging and future ranges.

Subculture Forecast 2024

We outline the top aesthetics that will continue to influence trends in 2024, broken down by trend status, accompanied with product examples, TikTok's and mood board imagery.

The Strategy Guide
For 2024 - Q1

Analyzing 2023 messaging and events of note, we highlight the most important opportunities and strategies to plan for next year.

The Return Of Indie Sleaze

Accumulating over three million TikTok views worldwide over the past month, #IndieSleaze is the latest instalment to nostalgia and subculture trends, bringing back disco pants, statement tights and skinny jeans. Find out how to put a fresh spin on Y2K narratives.

Streetwear Forecast 2024

We look into pop culture, runway and lifestyle trends to bring you the six major areas to watch for 2024. Factoring in product examples from 2023, we drill down on what you need to consider for the upcoming year.

Pantone Color Of The Year 2024

"A velvety gentle peach whose all-embracing spirit enriches mind, body, and heart." Find out why Pantone 13-1023 Peach Fuzz should be on your radar in 2024, how to capitalize in the short-term and investment opportunities across apparel and beauty.

Retail Landscape Forecast 2024

Exploring the trends shaping the future of technology and retail channels to bring you the major areas to watch and considerations for 2024.

Black Friday Analysis
2023 - US

Despite the challenging macroeconomic climate, consumer spending for the event exceeded expectations. Adobe Analytics reported $9.8bn in US online sales on Black Friday and $8.3bn on Cyber Monday. Successfully plan future promotions with our data-backed analysis.

The Latest In Leather

With its dominance on the runway, Kylie Jenner's Khy vegan leather launch and multiple celebrity fans, leather has never been so big. We deep dive into the mass market to determine if the biker is still the biggest investment area and what is more popular, faux or real leather options?

What's New & Next For Ski Season?

Ski season is ramping up, bringing newcomers like Balenciaga and H&M into the arena. As other snow sports begin to steal the spotlight, we analyze product phasing, email themes and key trends within skiwear and snow apparel to see what's new this year.

What's Driving The Loungewear Revolution?

The capsule approach is finding its way into loungewear, with core colors making up two-thirds of fall arrivals and brands backing more premium styles. Read on to discover 2024 trends and how the Summer Olympics are already having a significant impact.