Research Articles
Exploring the trends shaping the future of technology and retail channels to bring you the major areas to watch and considerations for 2024.
Despite the challenging macroeconomic climate, consumer spending for the event exceeded expectations. Adobe Analytics reported $9.8bn in US online sales on Black Friday and $8.3bn on Cyber Monday. Successfully plan future promotions with our data-backed analysis.
With its dominance on the runway, Kylie Jenner's Khy vegan leather launch and multiple celebrity fans, leather has never been so big. We deep dive into the mass market to determine if the biker is still the biggest investment area and what is more popular, faux or real leather options?
Ski season is ramping up, bringing newcomers like Balenciaga and H&M into the arena. As other snow sports begin to steal the spotlight, we analyze product phasing, email themes and key trends within skiwear and snow apparel to see what's new this year.
The capsule approach is finding its way into loungewear, with core colors making up two-thirds of fall arrivals and brands backing more premium styles. Read on to discover 2024 trends and how the Summer Olympics are already having a significant impact.
These reports provide a category breakdown of arrivals, discounts and sell outs, alongside average temperatures, over the past year to help inform your 2024 phasing calendar, backed by EDITED data.
We chart the details behind FW23's star shoe silhouettes, informed by EDITED data, celebrity backing and drops from cult brands.
As feminine aesthetics make their mark on the runway and social media embraces girlhood nostalgia, adding a ribbon or bow has elevated product prices. EDITED explores whether consumers will pay extra for this detail and identifies the ideal products to capitalize on the phenomenon.
This core item has emerged into the spotlight as one of next year's most lucrative investments, thanks to subcultures, such as Quiet Luxury, and their celebrity following. Here, we dive into its commerciality, what consumers are buying now and how to invest next year.
2024 will mark the 20th anniversary of Peppa Pig and Hasbro has big plans for the celebrations. With theme parks, immersive experiences and collaborations already confirmed, Peppa is sure to flood the market. Make sure you are ready to capitalize on the event.
These are the top data drivers and leading trends you should have on your radar to help you frame your assortments around New Preppy stories.
Boasting appeal as a timeless classic and as a trend-led shoe, loafers have become a mainstay in retailers’ ranges, providing year-round selling potential. Read on for insights into what’s selling, the cult models and promotional opportunities.