Research Articles

Expert Research at Your Fingertips

Loading

Consumer Mapping 2026/2027 - Gen Z

Get to the commercial core of Gen Z. Our Consumer Mapping series presents essential insights detailing the framework upon which consumer behavior is built, offering the blueprint for culturally precise market alignment.

Trend Alert: Funnel Necklines

From leather bombers to modern shirting, funnel necklines are emerging as the next must-have detail across outerwear and tops. This report dives into the data behind the recent growth and spotlights trend opportunities for 2026.

5 Chloé SS26 Buys To Back

From vintage florals to draped silhouettes, EDITED identifies Chloé's most commercial trends for SS26.

The Cult Shoes Of FW25

ASOS has increased its in stock mix of Nike Shox by 254% YoY, fueling the rise of technical futuristic sneakers. We chart the details behind FW25's star shoe silhouettes, informed by EDITED Market, influencer and celebrity backing, and drops from cult brands.

Sneaker Loafers: The Latest Hybrid Footwear Trend

The hybrid sneaker trend has gained momentum over the past few seasons, noting the Sneakerina as 2025's success story. Now, with a GANNI-backed collaboration, the loafer sneaker is set to gain mass appeal. Discover why you should be investing for 2026.

5 Apparel Runway Trends For Now - SS26

EDITED pairs the Spring 2026 runway trends with products that have already seen success, and outlines what to stock and promote this spring. Maximize your margins with these runway-certified trends.

The Silhouette Shift: Baggy Vs. Slim

Micro trends are causing an upset to the trend cycle by giving consumers too much choice. This, plus designer confidence in experimenting with silhouettes, means there is no longer just one shape on trend. Discover why both baggy and slim should be backed in your range plans.

Trend Alert: The Horse Girl Starter Pack

Emerging as a sister trend to Countrysidecore, Horse Girl themes are fast becoming the new Western in FW25. Discover how to build this aesthetic into communications and discover the 2026 updates that have come straight from the runway.

The Biggest Skirt Trends Right Now

Suede skirt arrivals are +148% YoY and pencil skirts are emerging as a shape to watch. Using EDITED Market, we identify the most popular skirt trends for FW25 looking at arrivals and sell outs so far this season.

Seasonal Newness: FW25 - Apparel

The strongest products and stories for FW25 identified using EDITED Market arrival data layered with competitor communications and social media trends.

Is The Cocoon The New Bubble Silhouette?

With the trend holding similarities to the popular bubble and barrel shape trends, this report investigates why the cocoon is the next emerging silhouette to back in 2026 assortments and beyond.

Buyers' Guide: Men's Footwear SS26

Is the boat shoe the new loafer for 2026? We connect EDITED Market data to the most commercial trends that surfaced over the SS26 shows - these are your trend must-haves for the season.