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Black Friday 2024 Messaging Tracker – US

Sales kicked off at Alo Yoga and several retailers sent their first Black Friday communications for 2024. Using EDITED Messaging, we highlight standout Black Friday discounts and themes from retailers to help you stay on top of the most important happenings each day leading up to the event. Check back for updates.

Black Friday 2024 Messaging Tracker – UK

Percival, Hush and Jaded London advertised sales on their top performing styles, while Crocs aligned its Black Friday email with pay day. Using EDITED Messaging, we highlight the standout communications from retailers considering products, promotions and points of interest. Check back for daily updates.

Skiwear: Fashion Or Function?

Mass market retailers are increasingly trend-driven, with skiwear newness +42% YoY, while in contrast, activewear brands increased intake a conservative 9% YoY and prioritized performance-driven outerwear. We leverage EDITED History, Assortment and Price Index to dive into the data behind the winter's hottest trends, including delivery timings, assortment changes and pricing shifts.

Messaging Calendar Planning 2025

Using EDITED Messaging, this report identifies the most important consumer moments, sales, edits and newness timeframes each month in an easy-to-digest calendar format, based on 2024 data. Use these calendars to review your current strategy and aid future promotional and campaign planning. This report will be updated monthly.

What Will Define A Successful Collaboration In 2025?

Brand partnerships that were once considered innovative and daring have now become commonplace in today's retail landscape, with new drops entering the market on a daily basis. We use EDITED Market to unearth key learnings from past collaborations and how to approach partnerships with a fresh spin moving into next year.

US Dresses Phasing Calendar 2025

A breakdown of key arrivals, discounts and sell outs timeframes, backed by EDITED data, to inform your dresses planning.

7 Miu Miu Spring 2025 Buys To Back

From micro minis to ladylike cardigans, Miu Miu knows how to create a viral trend. So, what is the brand's next cult item? Discover EDITED's top picks for investment from their most recent SS25 show.

The Cult Shoes Of FW24

Boho boots are back, with suede sell outs +126% YoY. We chart the details behind FW24's star shoe silhouettes, informed by EDITED Market, influencer and celebrity backing and drops from cult brands.

Menswear Buyers' Guide: Denim Spring 2025

Baggy denim short arrivals were +330% YoY in SS24, a trend that remained popular on the Spring 2025 runway. In this report, we pair Spring 2024 EDITED data with Spring 2025 runway trends to update your forthcoming denim assortment.

The Biggest FW24 Outerwear Trends

Using EDITED Market, we collate the biggest trends in arrivals. Discover which new silhouette has already seen 27% of intake sell out.

Buyers' Guide: Footwear & Accessories Spring 2025

We connect EDITED Market data to the most commercial trends that surfaced over the Fall 2024 shows - these are your trend must-haves for the season.

Do Sportswear Brands Still Care About Sustainability?

Once an inescapable topic of conversation, what is the state of sustainability in fashion today? We leverage EDITED's keyword capabilities to analyze eco-friendly fabric content, assortment changes and pricing across major activewear retailers.