As brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical shows.
The recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the upside, digital formats and the lack of travel across the industry proved to promote sustainable efforts and reduction of CO2 emissions. So is there a sweet spot between the two?
Alex Badia, Style Director at WWD, joins us on the podcast to discuss the future of digital shows and tells us the top trends from the Spring 2021 runway shows that you should be taking note of. With experience from Condé Nast and now WWD, Alex is continually looking out for the latest trends in womenswear and menswear.
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