Inside Retail: The EDITED Podcast

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Podcast EP.13: What is the effectiveness of influencer marketing? Ft. Akash Mehta, CEO of Akash Brands & Agency

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits.

Podcast EP.12: What you need to know about COVID-19 AKA coronavirus ft. Rebecca, Research & Analysis Director at EDITED

The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain. At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other […]

Podcast EP.11: How to build a fashion career ft. Dior Bediako, Founder of Pepper Your Talk & The Junior Network

The fashion industry is an extremely competitive world to be a part of. But what are the traditional career paths you can take to make it big in the industry? Is there even a traditional career path at all? Whether you start out in buying or merchandising, traditional roles are shifting and perfecting key skills are […]

Podcast EP.10: Unlocking the truth of AI in retail ft. Alejandro Giacometti, Data Science Lead at EDITED

How can AI’s power be harnessed by retailers to drive sales and improve business performance? AI was the major buzzword of the past decade. Practically becoming a catch all term for robotics, gaming mechanics, machine learning and more.

Podcast EP.9: The evolution of the lingerie market ft. Abbie Miranda & Mazie Fisher, Co-Founders of Beija London

From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market.

Podcast EP.8: How retail rental is influential to the circular movement ft. Victoria Prew, Co-Founder and CEO of HURR Collective

As more consumers demand sustainable practices, the rental economy and circular movement is stronger than ever. The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost […]

How are retailers strategizing for Chinese New Year?

This year, the number of Chinese tourists traveling overseas during the holiday was predicted to grow around 13%. However, the outbreak of coronavirus in Wuhan saw flights grounded and Lunar New Year events in major cities canceled. Like Singles Day, Chinese New Year (CNY) is an essential event in Western brands’ calendars that […]

Podcast EP.7: The impact of Chinese New Year on the luxury market with Ashley McDonnell, Account Executive at Google

With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers? Based on the lunar calendar, Chinese New Year falls on January 25th this month. We’re seeing more and more retailers participate every year, promoting significant Chinese symbols in different ways.

Podcast EP.6: The future of beauty beyond make-up featuring Samantha Dover, Senior Beauty & Personal Care Analyst from Mintel

How are brands working on products that combat environmental “skin stress” and what beauty offerings should brands keep in their assortment to remain relevant? From jade rollers to vitamin C capsules, a new wave of beauty brands are making way into our beauty regimes with ‘clean’ and ‘natural’ ingredients. To talk about these new trends and […]

Podcast EP.5: 12 Days of Christmas with the EDITED Retail Analysts, kayla & tara

What are some of the top retail 2020 trends to look forward to in the New Year? In a special holiday edition episode, we’re joined by two of our Retail Analysts, kayla and tara, to talk through the top 2020 trends to look forward to playing off the 12 days of Christmas song. Tune in today […]

Podcast EP.4: How to build a cult ‘cool girl’ brand with Hannah McGhee, VP of WhoWhatWear

How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status? In this episode, we welcome Vice President of WhoWhatWear, Hannah McGhee, into the unEDITED studio. Hannah explains how to build a successful fashion brand, along with why technology continues to play an important role in this business.

The rise of digital clothing – Q&A with digital fashion expert and founder of HOT:SECOND Karinna Nobbs

Evolving ideas of material ownership and environmental concerns are driving development in the digital fashion space. When was the last time you physically owned music or a movie? Chances are not recently with monthly subscriptions for Spotify and Netflix slipping out of your bank account. But how about clothing? That’s a different story […]