As more consumers demand sustainable practices, the rental economy and circular movement is stronger than ever.



The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost doubled YoY. So what is contributing to this boom?

Joining us in the unEDITED studio, Co-Founder and CEO of HURR Collective, Victoria Prew, explains this phenomenon and how rental service platforms like HURR Collective have found its place in the fashion world. HURR Collective is the first peer-to-peer wardrobe rental platform offering luxury fashion to women who prefer to rent rather than buy.

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