How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?

 

 

In this episode, we welcome Vice President of WhoWhatWear, Hannah McGhee, into the unEDITED studio. Hannah explains how to build a successful fashion brand, along with why technology continues to play an important role in this business.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here.

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there’s someone you think who would be a great guest for our show too.

Relevant articles:

The cult brands to emulate for menswear

Reformation: What makes the ‘cool girl’ brand so successful with millennials?

How to create a cult beauty brand

More Podcasts

blue background

Tech Talks - How AI & Data Impact the Customer Experience

Differentiating between customer churn and missed delivery on promise is just one of the lessons learned from AI Driven retail data.  So far in this mini-series, we’ve looked at how AI and data are driving major change in the world of commerce and how that change is impacting customers’ buying behavior. But what can business leaders […]

Read More

Selling to Online Marketplaces: Digital Strategy from Crocs

Happiness is a Good Pair of Shoes  Whether you wear your Crocs with socks, with charms or without any, this legendary brand prides itself on designing “delightfully comfortable shoes” that make the world a happier place.And if we had to describe Rebecca Lacerda, the company’s Head of Digital Marketplaces, it would be happy. Or bubbly. Or […]

Read More

Tech Talks - Retail Automation For Better Results

Embracing the use of AI and Data to meet the needs of today’s modern consumer.  As technology continues to eliminate many of the tasks humans used to do manually, the question remains what can be fully automated and what is still best guided by a human hand. For some, it’s all or nothing, man or machine. […]

Read More