With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers?
Based on the lunar calendar, Chinese New Year falls on January 25th this month. We’re seeing more and more retailers participate every year, promoting significant Chinese symbols in different ways.
Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategies. Tune in to hear Ashley’s insights on how certain brands are utilizing events like Chinese New Years to connect with the Chinese consumer and successfully promote their products.
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