According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022.
In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits.
Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. With 300,000 followers on @mehta_a, Akash is a British entrepreneur and influencer who recently placed on Forbes’ ‘30 under 30’ Media & Marketing list.
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