How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?



More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD.

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