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EDITED Messaging

With EDITED Messaging, analyze promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and messaging on retailers’ direct sites. Our archive allows users to view current and historical homepages, category landing pages, and emails.

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Why EDITED Messaging

Track, identify, and measure historical and current promotional strategies across the entire market

Perfectly time product launches and promotions ahead of your competitors. Tell the right story and capture the right audience. See all promotional communications from your competitors worldwide and pinpoint key trends.

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  • Understand how competitors position their products across their promotional and marketing activity
  • Analyze competitor promotional campaign archives to understand the promotional activity of the wider market
  • See how holidays, products, seasons, or trends are marketed across time and regions 
  • Highlight the frequency of competitor communications over time

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“It’s the best way to validate the decisions that you’re making. I’m making sure that everything is working both internally and externally. Having a snapshot view of what’s happening globally and at our competitors, all while comparing that to our own data and strategies is incredibly powerful.”

– Victoria Pritchard, Regional Merchant at Abercrombie & Fitch Co.