EDITED Market
Our AI engine collects, tracks, categorizes, and normalizes market data across retail websites. Make better, more informed, customer-focused decisions by understanding key trends and products entering the market as well as how competitors are pricing, discounting, promoting, and marketing them.
Why EDITED Market
The world’s largest source of retail market data
The macro-economic environment is impacting margins and declining consumer confidence is impacting demand. If you lack accessible, accurate, and global competitor insights to execute successful pricing, assortment rationalization, trading, and promotional strategies quickly and efficiently, EDITED can help.
- Identify gaps in your assortment
- See what new products your competitors launch and when
- Identify emerging trends
- Benchmark price architecture across competitors and regions
- Monitor and react to market discount activity
- Track competitor promotional activity
“EDITED is a great tool for us to work smarter – staying reactive to changes in the market, monitoring the competition across regions, and solidifying our pricing strategies.”
EDITED Market
Product add-ons
EDITED Messaging
Visual archive of competitor communications
EDITED Match
Find exact or similar product matches across the market
Market-wide promotional visibility and strategic intelligence
With EDITED Messaging, analyze promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and messaging on retailers’ direct sites. Our archive allows users to view current and historical homepages, category landing pages, and emails.
Approve and reject product matches based on your own criteria
React to competitive price and stock adjustments in real time and unlock geographic pricing and assortment decisions, price automation capabilities, and replenishment actions. EDITED Match allows users to find exact or similar product matches across a predefined custom galaxy.
Pinpoint key regions, channels and keywords
Perfectly time product launches and promotions ahead of your competitors. Tell the right story and capture the right audience. See all promotional communications from your competitors worldwide and pinpoint key trends.
- Access to competitor promotional campaign archives
- Monitor competitor promotional emails
- Understand how competitors position their products
- Heatmap analysis of the number of changes made across all competitor channels (webpages, newsletters, etc)