When planning promotions for an upcoming season or running in-season campaigns, identify opportunities and validate decisions with data. EDITED shows you the frequency of discount levels at different time periods, across the market, broken down by a % discount amount. This information helps you understand when key players are running promotions and how much they are discounting assortments or products.
Create relevant promos
You can also analyze your business’s promotional history in terms of promotion stacking or what basket size looked like for promotions you’ve run. This data tells you what promos drive high AOV and increase basket sizes. You can also see which items are purchased together and create promotions accordingly.
Target profitable customers
When running promotions, it is important to focus your energy and resources on those customers who are the most profitable. This chart uses EDITED data to sort customers accordingly. Just because a customer accounts for the most sales, does not mean they are the most profitable.