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By Use Case

Trend Identification

Validate your decisions with data. Our robust market data gives you the ability to not only identify trends, but also to track them so you know just when to invest more or get out. Need an even easier solution? Our full set of published runway and market trend analysis reports do the work for you.

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Key Challenges

Data Overload

There are so many new products and competitors; how do I get a complete view?

Limited Resources

The speed of retail is hard to keep up with given the limited time I have to make decisions.

Fast-Changing Market

Trends come and go so quickly; I need to know when to invest AND when to get out.

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Market Informed Trend Insights

Bring together market data and your enterprise data to get a full picture of how what is happening in the market is affecting your performance.

Identify and Prioritize Opportunities

Take some of the crazy out of your day by quickly identifying and focusing on the highest-impact opportunities that drive growth.

Validate Your Decisions

Validate your choices internally with an independent source of truth – it's difficult to argue with data.

Sustainable Merchandising

Keep an eye on emerging and retreating trends, and never miss an opportunity to promote sustainability in your business.

How EDITED Helps

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In the market

Identify what's hot

Pinpoint categories and product attributes with a high number of new product launches and minimal discounting. Here, you can see the new-in and discounting trends for a key category – in this case, floral dresses – and determine how this product is performing.

In your business

Identify what's hot

Uncover items that are outperforming their peer products – this might look like high conversion rates, high profit/view, high selling velocity, high traffic, low return rates, high review ratings, high repeat purchase rates, or high likelihood for purchase by new or VIP customers.

In the market

Invest in what your customers want

Identify what competitor categories, colors, styles, patterns, and product attributes are selling out quickly, being replenished, or experiencing price increases. This will help you figure out what your customers love so you can align your assortment accordingly.

In your business

Invest in what your customers want

Discover which products and promotions are attractive to new, second-purchase, VIP, high potential value, reactivated, category nudged, unprofitable, and high lifetime profit customers so you can run promotions personalized to each segment.

On the runway

Capture the next big trend

Identify emerging styles on the runway. EDITED pulls together reports of upcoming trends for colors, patterns, styles, silhouettes, materials, necklines, and details so you can capitalize on what's trending ahead of the competition.

On social media

Capture the next big trend

See trending and influencer-backed products to inform your trend investments. EDITED's trend reports provide you with the most up-to-date trends so you can save time performing hours of research and instead take action quickly.

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Market share was declining for one of EDITED’s customers as they struggled to localize campaigns and messaging across regions. The team used EDITED to identify trends to include in marketing campaigns and optimize launch timing and cadence across each market. They reported an increase in conversion rates of 5% to 21% after using EDITED.



French-Based Children's Clothing Brand

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Start operationalizing intelligence in your business today.