You need to know what’s trending, what’s selling, and what’s winning. Our in-house analysts combine years of industry experience with retail data to help your team understand what to design, assort, discount, and communicate – and when to do it, allowing you to react quickly. Our analytics tools allow you to dig into the products behind those trends to find market opportunities for your brand.
Why EDITED Research
Data-backed retail analysis, strategy, and trend reports from experts.
Digestible reports for buying, merchandising, design, strategy, and marketing teams
Identify new and emerging trends quickly
Price, position, phase and discount correctly with industry expert recommendations
Analysis encompassing retail, social media and runway
Data-driven buyer guides and hindsighting reports by season
How EDITED Helps
Expert retail analysis at your fingertips
Leverage actionable insights from our daily, weekly, monthly, and seasonal reports on the most important industry trends and analysis that will inform your trade meetings. Our Retail Reports help your team invest in the right product, contextualize industry shifts, and react quickly.
React to consumer moments that drive the retail calendar
Market-wide analysis of key themes and promotions will aid your team in not discounting too deeply, perfectly timing your communications, and getting your messaging right.
A 360 view of product trends, wherever they originate
Product themes from the runway are quantified with retail data to asses their commerciality and learn about rapidly emerging social media subcultures with advice on how to market into them using your existing assortment.
runway shows tracked
annual retail reports
fashion week cities
“EDITED provides us data for trend analysis significantly faster and more accurately than we can collect it with manual web searches. Plus, their published reports are on par with, or often better than, other commonly used retail reporting sources.”
Lane Bryant’s AVP of Marketing
Retail Data Analysis: Catch the Next Trend Before It's Too Late
When planning a product range that isn’t going to arrive in stores for another six to 12 months minimum, there will, no doubt, have been times when a crystal ball would have come in very handy. There’s huge pressure on retail product and merchandising teams to ‘get the trends right,’ often with few resources supporting that outcome.