Apparel Retail Review

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  • Trend
  • 9th Sep 2011
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Lucky Stars

Now that so many fashion photos go online, everyone has instant access to the kind of images you used to need a library card to see. Editorial shoots can go viral before magazines are even in print, and the argument has been playing out across the fashion world on whether “over exposure” devalues a brand. […]

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  • Trend
  • 6th Sep 2011
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The 70's Maxi Dress: A look back

For two years we kept our eyes on maxi dresses. We began in October 2009 in the SS11 forecast, monitored the arrival on the catwalk, on the street and subsequently in stores. The 70’s maxi dress was a Cinderella story for 2011. Our October ’09 report identified a hippie spirit with organic and natural forms […]

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  • Trend
  • 31st Aug 2011
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The polka pox

As a print perennial, the polka is always on the radar, but until now, hasn’t experienced such a strong sartorial moment since a certain yellow bikini hit the radio waves in 1960. The print that says ‘I’m a bag of fun!’ or ‘Don’t challenge me, I’m breezy!’ has stepped into the spotlight and is commanding […]

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Golden gods and goddesses

Many years ago, actresses and actors of the silver screen were seen as glamorous gods, equally revered and admired by their adoring fans. This was a time long before knicker-less party antics and internet sex tapes were spread virally online, a time when the press depicted the stars as wholesome and inaccessible, imbuing them with […]

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  • Trend
  • 24th Aug 2011
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Get a shift on

With the influx of ladylike looks and grown-up-gal garms we’ve seen lately, we thought it was time to let our hair down and lift our hemlines up. Something’s a-happening, shapes are shifting and reference books of the Swinging Sixties are being plundered by design departments across the globe. Add into the mix further homages to […]

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Seek and ye shall find

With a growing online marketplace for fashion, we thought it was a good time to share some of our evaluation of what technical features of online stores make one retailer more appealing than another. Top concern for all retailers is meeting range and price points their customers expect, but beyond that, which factors encourage loyalty […]

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