Apparel Retail Review

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Chanel's underwater world sinks competition: PFW Report

SS12 fashion month saw its finale in Paris this week, and what a week it has been! Generating much news, and not always for the clothing, the key moments include embarrassment at Balenciaga, bafflement at Kanye West and amazement at Chanel. It’s all summarised in our latest city round-up, where we analysed the tweets and […]

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5 brands that cashed in on the return of sunshine

The unexpected Indian Summer of the past week saw glorious weather in the UK, with temperatures rocketing beyond those in Africa over the weekend. The earliest warnings of the Autumn swelter appeared in UK press the previous weekend; but did retailers act speedily enough to cash in? Or were they so caught up in pushing new season […]

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  • 29th Sep 2011
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New York vs London: City brights & city lights

At EDITD, we do a full colour analysis of every show during fashion week and we’ve used this data to generate charts comparing the usage of colour in New York and London. The bigger the representation on our chart, the bigger the colour trend will be for SS12. Both cities agreed on the importance of oranges […]

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Prada reigns whilst Gucci's old-school glamour falls short

As the latest fashion week whizzed by in Milan in a blur of caffeine, mini-dramas and front-row sightings, we were hard at work analysing the social data that the event created. Our interactive charts plot the top designers, prints and styles from the SS12 shows based on the amount of buzz surrounding them online. Topping […]

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LFW Report: Graphing London's online buzz

As London Fashion Week drew to a close, we were busy crunching the data that the event generated online. By analysing 300,000+ daily tweets and updates from the tents at Somerset House and beyond, we give you the top designers, styles and prints. Based on fact, not prediction, this is a trend report with a difference. […]

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Burberry: leader of the digital pack

Burberry have their digital marketing sussed. At 4pm yesterday their SS12 show was streamed live from Hyde Park via their website, simultaneously tweeting the looks on models queueing backstage seconds before stepping out. Immediately after the show 47 of the products just shown were available for instant purchase, with delivery in 8 weeks. For anyone […]

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