Apparel Retail Review

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The rise of pre-purchase validation: like it?

For even the most sartorially challenged individuals, shopping is no longer a risky business. That’s if you don’t mind sharing your tastes and purchases with the online world. Pre-purchase validation has become as much part of the online shopping experience as using the zoom tool and viewing catwalk. But who’s using this approach to buying? […]

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Tapping into 'fear' to activate consumers

Back in 2007, Gilt Groupe did something quite simple: they took the ubiquitous sample sale online in the U.S. Buying directly from brands and maintaining the luxury quality of product by making the site invite-only, their flash sales last 24 hours only. Their very first sale was Zac Posen stock and they took $9,565 in a […]

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  • Trend
  • 2nd May 2012
Ride the recession: brave the trends

Everyone knows that ASOS have it pretty sussed when it comes to product range and pricing. Just last Monday, the Independent’s Harriet Walker wrote a piece on how they’re riding the recession successfully. Then this week, ASOS shares slumped, closing the week with a 12.7% deflation. But perhaps traders are missing a trick. Is consumer […]

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  • Press
  • 27th Apr 2012
EDITD x Decoded Fashion

On Monday our CEO, Geoff Watts, will be speaking at Decoded Fashion‘s Fashion and Technology Forum Series. The groundbreaking, all-day event takes place in New York’s Lincoln Centre and aims to shine a light on the ways technology is, and will be, empowering fashion, retail and luxury. We’re really excited to be discussing the ‘Crystal […]

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Are consumers tired of constant sales?

Gone are the days when apparel discounting took place mid-season and end of season. With the constant influx of new stock and challenging retail climate meaning year-round sales, consumers are used to being bombarded with discounting offers. But how well do they respond to the price slashes? We turned to our data to investigate if […]

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The SS12 trends which came to fruition

No doubt you’ve caught up on our fashion week reports for AW12/13 New York, London, Milan and Paris, assessing the online consumer buzz surrounding the key new trends. But how valuable is this sort of information? Do the trends consumers talk about at show time actually translate into sales when they land months later? With […]

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →