Apparel Retail Review

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  • Trend
  • 20th Jul 2011
  • 3 shares
Fads fade fast

The Only Way Is Essex inspired this post. But it does come with a disclaimer, I have never, and probably will never watch the reality TV show. I have nothing against Essex, or reality TV for that matter, but the show just doesn’t interest me. For those of you that aren’t familiar with ‘TOWIE’ (as the seasoned viewers like to call it) it is the UK’s answer to the Hills, essentially a reality TV show about somewhat attractive 20ish year olds who seem independently wealthy, despite never actually seeming to work.…

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Our daily bread

Last week, we headed over to Berlin for the veritable fashion gorging that is Bread & Butter (BBB). Apart from having a ton of parties to create a festival like vibe, the trade event showcases the very best upcoming and established streetwear and denim brands.

The event, which celebrated its 10th birthday this year, traditionally kicks off on Tuesday night with a launch party and this season was no exception.…

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  • Trend
  • 6th Jul 2011
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Eastern Promise

Few garments hold as much mysticism, luxury and exoticism as the kimono. And few garments have the longevity either. Dating back to the 5th century this is a garment with a serious back catalogue and yet fashion just can’t shake its allure. Orientalism has been brought to the fore in the past few seasons, first cropping up in its silken textures and jewel colours in the Louis Vuitton SS11 collection.…

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  • Trend
  • 30th Jun 2011
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The Social Haus of Gaga

As most people who visit this blog will know, at EDITD we analyse social and retail sources across the web to give fashion businesses the power to quickly understand trends and market dynamics in real time. Our subscribers use this information to better inform their design, pricing and merchandising strategies.

While this is obviously very exciting as we get to pour over masses of data each day to determine what styles and trends are and will be selling, we also wondered how we could share our love of data with those that may not know their plaids from their paisleys.…

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  • Trend
  • 29th Jun 2011
  • 23 shares
Over the Rainbow

Colour-phobic? Brace yourselves, because if the Resort shows are anything to go by, things are about to get garish. Back at the start of June, we talked about the power of clashing prints but this goes one step further. As if the past two seasons of womenswear haven’t been psychedelic enough, the news is we’re going head-to-head with full blown, amazing technicolour that would have even Joseph hiding in the palm trees.…

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  • Press
  • 27th Jun 2011
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The Guardian

Jemima from the Guardian visited us last week and here is what she had to say about EDITD…

“It’s an ambitious business, but striking in its boldness and simplicity. Combining Fowler’s background as a fashion designer and Watts’s experience as a developer, EDITD serves up customised industry trend data to clients that include retailers, designers, buyers and merchandisers.…

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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