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What is the true value of a fashion show?

Tweetwalked, live-streamed, celebrity-attended, dramatically staged…all things we’ve come to expect from the seasonal shows. The scale and ambition of these productions, and in turn budgets, are reaching new heights. Their audiences spread from the editors and buyers, to A-listers and bloggers and now to global consumers.

But this week, LVMH announced French fashion house Céline have cancelled their AW12/13 show at Paris Fashion Week in March as head designer, Phoebe Philo, is eight months pregnant.…

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Bread & Butter Berlin: The Top 5 Brands

Bread & Butter is the largest Urban and Streetwear tradeshow in Europe. Showcasing the lastest innovations, their motto is ‘Best Brands. Best Buyers. Best Business’. The Berlin event sprawls across 8 disused airport hangars and is attended by a host of the industry’s biggest players. Last week we explored the AW 12/13 collections, profiling the latest trends and selecting our Top 5 brands of the show.…

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How to launch a label in 2012

Lookk are in the new wave of fashion companies really harnessing the combined force of retail and social, by directly connecting designers with consumers.

New and emerging designers can upload their look books and connect directly with their consumers, allowing them to gain exposure and build their fan base. Users can give feedback, and by voting for their favourite pieces can directly influence what is available to buy in the LOOKK store.…

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A point to pre-Fall? A reason for Resort?

The fashion calendar can be confusing at the best of times. Autumn/Winter collections shown in February hit stores in August, in the height of summer. Spring/Summer collections shown in September, go into store in chilly February. And then we bring in pre-Fall and resort shows, with the former being shown in December and January and the later in May and June.…

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EDITD for the British Fashion Council

Today we’ve been at the Designer Business Support Seminar run by the British Fashion Council in London. The event puts selected emerging and established designers in touch with the right people to help them build hugely successful businesses.

We encouraged designers to capitalise on data, to consider trends as more than just commercial garments and to embrace social forums as a way to connect with and understand their customer.…

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Are 'January Sales' a thing of the past?

January sales fever has struck and the red banners have been rolled out. Approach the highstreet or malls at your own risk. Or maybe you’re already shopped-out, for the ‘January’ sales are not what they used to be…

Using our Visual Merchandising tool, we looked into when retailers gave sales the green light and sent out their promotional emails.…

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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