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Turn chaos into clarity with true retail intelligence

Combining competitive and market intelligence with your performance and customer insights, EDITED’s AI-powered technology gives you a contextualized view, ensuring you are maximizing profit with every decision.

Comprehensive Data; Unparalleled Insights

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SKUs tracked

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years of historical data

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transactions analyzed

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daily opportunities surfaced

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Awards

Overall RetailTech Company of the Year 2024

RetailTech Breakthrough Awards names EDITED the 2024 “Overall RetailTech Company of the Year” in an international awards program that recognizes standout retail technology companies, products, and services. This year’s program attracted thousands of nominations from over 12 different countries worldwide.

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“EDITED’s Retail Intelligence Platform allows you to get your assortments right. You need to act as soon as you see something evolving. The trends that we spot in EDITED Market go into our rapid response packs.”

Danny Brown

Business Operations Manager at PUMA UK

Work Smarter

EDITED's Retail Intelligence Platform

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See all of your data in one place

Never miss an opportunity again. EDITED brings your business and market data together on one screen in myEDITED so you can make decisions confidently and quickly – and take action while they still matter. Get answers to the most relevant questions and drill down for "more analysis" when needed.

Optimize assortments

EDITED Market allows you to compare your assortment to competitors'. For example, how many options do you have in your "Dresses" category versus other key players in the market? You can dive deeper to understand at a subcategory level, such as how many wrap vs. shift dresses, to ensure you optimize inventory across your range based on both customer and market needs.

Take action immediately

Uncover the highest impact opportunities with product insights at the point of decision. EDITED Overlay shows you recommended actions directly on your site so you can easily identify relative metric performance, including which products need resorting, price changes, or stock changes to optimize performance and grow profitability.

Uncover opportunities to take action

Through decision trees, percentiles, and action impact estimation, EDITED Digital identifies action candidates across your business. Answer questions like, "Which items need a price, exposure, or inventory adjustment? Where is there waste or opportunity in digital marketing spend? In which customer segments are there opportunities for contact?"

Vizualize competitor communications

Track promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and messaging on retailers’ direct sites with EDITED Messaging. Using the heatmap analysis tool, you can identify when and what competitor communications are across selected channels to optimize your strategy and identify white space.

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Where We Help

Industries

At EDITED, we make performing competitive analysis for certain sectors of retail – softlines like apparel, footwear, accessories, home goods, luxury, and personal care & cosmetics – a breeze. We are experts at collecting and categorizing billions of SKUs of data to bring you the competitive insights you need.  

Who We Help

Functions

EDITED empowers everyone from merchandisers, buyers, and marketers to insight and technology teams by creating a unified source of truth that includes market, enterprise, and partner data. Access to our open analytics platform allows everyone to seamlessly get the data they need, when they need it, while keeping it secure. Select your function and learn more below.

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How We Help

Use Cases

At EDITED, we know how valuable your time is and that the best solution is one that makes the job you have to do easier and more efficient. We help across the full product lifecycle, from pre-season planning through in-season trading. Choose a use case and see more about how we can help power up your every day.

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Our Products

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EDITED Market™

Make better, more informed, customer-focused decisions with access to the largest source of competitive market data.

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EDITED Digital™

Let us connect your data and surface valuable new metrics and insights that drive conversions while bringing you closer to your customers.

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EDITED Omni™

Break down silos and gain a holistic view of your business to fully optimize performance across all channels and geographies.

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EDITED Research™

Know what's trending, what’s selling, and what's winning. Our in-house team provides hundreds of retail reports each year, making it easy to stay informed.

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EDITED Overlay™

This easy-to-implement Chrome extension overlays crucial KPIs directly on your website or digital commerce platform, empowering fearless decisions.

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EDITED Data™

A direct feed of EDITED’s market data plus enhanced enterprise data that will enrich your data lake and be accessible from your BI tool of choice.

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EDITED Messaging™

Analyze promotions, marketing messaging, and campaigns featured across competitor email communication and messaging on retailers’ direct sites.

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EDITED Match™

Find exact or similar product matches across a predefined custom catalog. Approve and reject matches based on your own criteria and business rules.

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EDITED Signal™

Improve agility and increase productivity with data signals that automate intelligent product sorting, stock, pricing actions, and more.

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Tommy Hilfiger

“Being consumer-centric means we are moving at the speed of culture, but also changing and evolving with the consumer at large. That’s why it is especially important to have a partner like EDITED who can help us look at what the world is doing and how it is changing…”

Randy Cousin

SVP of Product Concept and the People’s Place Program at Tommy Hilfiger

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Start operationalizing intelligence in your business today.