basket analysis
Drive larger order sizes with Basket Analysis
Incomparable customer insights at the basket level
Identify the best offers to include in your website recommendation zones, promotional strategies and marketing creative using EDITED’s advanced Basket Analysis tool.
basket analysis
Understand customer shopping behavior
Customer centricity begins with Basket Analysis
In-depth correlation and behavioral analysis make it easy for your team to boost your strategy and performance. This advanced analysis allows you to look at product combinations based on a wide range of variables including region, profit decile customers, promotions, product types and more.
Reduce cart abandonment
See what’s being ordered with what, which products drive the largest baskets and pairings that drive the greatest lift.
Understand and target high-value customers
Optimize marketing and merchandising strategies by understanding purchasing combination behavior by customer segment.
Analyze promotion effectiveness
Understand which promotions drive which products, get stacked, are profitable and catalyze other non-promo halo effect.
Increase basket size and value
Analyze your brands, categories and products to identify opportunities that drive higher average order value.
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EDITED’s Connected Commerce Cloud provides leading retailers with the products they need to optimize their omnichannel strategy and digitalization.
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All the latest retail insights
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How to Price Effectively in Today’s Climate with Merchandising Intelligence
Market inflationary pressures are impacting the cost of goods, so creating an airtight price architecture is crucial to support your brand in maintaining and improving margin.
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When planning a product range that isn’t going to arrive in stores for another six to 12 months minimum, there will, no doubt, have been times when a crystal ball would have come in very handy. There’s huge pressure on retail product and merchandising teams to ‘get the trends right,’ often with few resources supporting that outcome.
May 18, 2023
