We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Lauren Mastrofrancesco
Will Renwick
Julia Cancro
Julia Fowler
Jonathan Raoult
Luke Glazebrook
Sadiya Naeem
Saskia Wallace
Sydney Arruda
Margaux Fleschler
Tara Drury
Miriam King
Bogdan Demeny
Diana Bang
Kristina Mills
Joe Berry
Katie Smith
Nishtha Kalyani
Rachel Neath
Michaela Bartlam
Alexandra Armenteras
Deb Li
Annie Vladev
Sophie Coy
Emily Bezzant
Jason Hung
Rochelle Holloway
Paulo Sampaio
Andrine Alver
Simon Walton
Bob Renwick
John Spicer
Connelly Rhea
Bryony Macdonald
Alejandro Giacometti
Louise Brooke
Francesca Corrieri
Rebecca Milne
Aisha Rawji
Chloe Hajnal-Corob
Kayla Pettenger
Panos Katseas
Anna Saleh
Jake van Berkel
Katie Burness
Anna Cain
John Baldock
Matt Holden
Nadine Faria
Beth Kiefer
Cristiana Camisotti
Emma Hevezi
Aryan Anbari
Katharine Carter
Nick Barrett
Chris Liu
Aoife Byrne
Ashmita Taneja
Harry Curotta
Shasha Zhu
Bernardo Raposo
Grace Hill
Katherine Bailey
Carl Kammerer
Fran Sheldon
Geoff Watts
Katerina Moumtzoglou
Ross Halliday
Laura Grigerova

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

350 Rhode Island Street
South Building L3
San Francisco
CA 94103
United States

+1 (415) 792-0657