Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Laura Grigerova
Jess Meyer
Sven Poppelman
Emily Ashwell
Miriam King
Jake Chapman
Jake van Berkel
Alejandro Giacometti
Diana Bang
Issy Lamond
Daisy Wright
Emily Johnson
Germain Chazot
Juliet Shepard
Macey Baker
Martha Giannoudovardi
Andrine Alver
Paul Rose
Matthew Watts
Kelly Bulmer
Emily Bezzant
Sam Foot
Hannah O'Rourke
Brent Baker
Margaux Fleschler
Joe Berry
Geoff Watts
Graham Paterson
Mitra Zahedi
Steicy Fajardo
Marie Le Lay
Rodrigo Reis
Beth Kiefer
Nishtha Kalyani
Tara Drury
Nick Barrett
Henrietta Love
Katharine Carter
Rosie Hood
Emma Carleton
Kristina Mills
Ryan Lucidi
Andrew Wright
Kris Graham
Emily Digges la Touche
Priya Solanki
Astrid Gousse
Victoria Pritchard
Avery Faigen
Nic Wilson
Isobel Ormiston
Emily Jenkins
Sydney Arruda
Ashmita Taneja
Michaela Bartlam
Jason Hung
Michelle Mobili
Carrington Kinsey
Bryony Macdonald
Vicky Giles
Saskia Wallace
Carl Kammerer
Sam Whitehall
Jan Figala
Rebecca Milne
Arianna Zanca
Aoife Byrne
Sophie Gilka
Nora Ibrahimova
Lauren Reid
Nadine Faria
Kayla Marci
Anna Cain
Paul McCann
Daphne Duong
Krista Corrigan
Sam Berry
Victoria Driver
Katerina Moumtzoglou
Mikella Buncich
Charlotte Yau
Emma Knox
Katherine Bailey
Grace Hill
Gabriel Delavald
Clara Bergdahl
Julia Fowler
Christopher Sinclair
Chris Liu
Anna Langhenry
Barbara Held
Venetia Fryzer
Shayne Stilman
Dom Oliver
Simon Walton
John Spicer
Adam Lorrimer-Roberts
Ellen Watts
Brad Jack

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657