We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Bryony Macdonald
Alexandra Demetrakis
Avery Faigen
Isabelle Duff
John Spicer
Fabio Tamagno
Lauren Reid
Victoria Pritchard
Michaela Bartlam
Sydney Arruda
Macey Baker
Katerina Moumtzoglou
Jan Figala
Adam Lorrimer-Roberts
Kris Graham
Anna Cain
Krista Corrigan
Juliet Shepard
Andrine Alver
Emily Ashwell
Nadine Faria
Martha Giannoudovardi
Jason Hung
Matt Holden
Kelly Bulmer
Christopher Sinclair
Aoife Byrne
Astrid Gousse
Rebecca Milne
Issy Lamond
Margaux Fleschler
Laura Grigerova
Geoff Watts
Andrew Wright
Emily Digges la Touche
Steicy Fajardo
Sven Poppelman
Katherine Bailey
Daphne Duong
Christian Robinson
Brent Baker
Paul McCann
Mikella Buncich
Katharine Carter
Clara Bergdahl
Julia Cancro
Carl Kammerer
Joe Berry
Ashmita Taneja
Jess Meyer
Venetia Fryzer
Jake van Berkel
Sam Berry
Shayne Stilman
Grace Hill
Arianna Zanca
Simon Walton
Rodrigo Reis
Dom Oliver
Saskia Wallace
Matthew Watts
Julia Fowler
Germain Chazot
Sophie Gilka
Marie Le Lay
Emily Jenkins
Emily Bezzant
Vicky Giles
Priya Solanki
Miriam King
Daisy Wright
Beth Kiefer
Jennifer Haslam
Rosie Hood
Henrietta Love
Tara Drury
Nic Wilson
Kristina Mills
Ellen Watts
Mitra Zahedi
Nishtha Kalyani
Hannah O'Rourke
Emma Carleton
Diana Bang
Isobel Ormiston
Anna Langhenry
Victoria Driver
Kayla Marci
Paul Rose
Sam Whitehall
Alejandro Giacometti
Nick Barrett
Gabriel Delavald
Ryan Lucidi

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657