We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Christian Robinson
Sam Whitehall
Margaux Fleschler
Emily Jenkins
Luci Ailes
Cristiana Camisotti
Katherine Bailey
John Spicer
Adam Lorrimer-Roberts
Faith Flint
Bryony Macdonald
Jason Hung
Joe Burrow
Tara Drury
Bernardo Raposo
Alexandra Demetrakis
Fran Sheldon
Alejandro Giacometti
Victoria Pritchard
Fabio Tamagno
Michaela Bartlam
Brent Baker
Emily Bezzant
Kirsty-Lee Griffiths
Marie Guyot
Rochelle Holloway
Sophia Akrofi
Macey Baker
Christopher Sinclair
Shayne Stilman
Ashmita Taneja
Kayla Marci
Miriam King
Nadine Faria
Beth Kiefer
Geoff Watts
Meghan Waltimire
Anna Cain
Diana Bang
Carl Kammerer
Kris Graham
Matt Holden
Sydney Arruda
Ellen Watts
Louise Brooke
Rachel Neath
Simon Walton
Nick Barrett
Katharine Carter
Mitra Zahedi
Lauren Mastrofrancesco
Saskia Wallace
Kelly Bulmer
Laura Grigerova
Panos Katseas
Priya Solanki
Jake van Berkel
Ross Halliday
Julia Cancro
Harry Curotta
Paul Rose
Rebecca Milne
Katerina Moumtzoglou
Kristina Mills
Julia Fowler
Anna Langhenry
Shasha Zhu
Katie Smith
Issy Lamond
Clara Bergdahl
Andrine Alver
Aoife Byrne
Sophie Coy
Sam Berry
Grace Hill
Hannah O'Rourke
Anna Saleh
Joe Berry
Paulo Sampaio
Nicole Emmett
Chris Liu
John Baldock
Aryan Anbari
Nishtha Kalyani
Grant Stephens
Annie Vladev
Martha Giannoudovardi

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657