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About Us

Transforming retail. One data point at a time.

EDITED is the leader in Retail Intelligence and AI-driven data insights. With our SaaS Connected Commerce Cloud platforms, the world’s most innovative brands and retailers drive better results with fast, AI-driven analytics for pricing, assortments, margins, product sorting, customer preferences, and more.

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  • Dynamic Badging
  • Retail Reports
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  • 150+

    Leading brands supported

  • 37

    Countries with active users

  • 42,000+

    Industry professionals use EDITED

  • Announcement

    Welcoming EDITED’s new CEO, Doug Kofoid

    Doug Kofoid has joined EDITED as its new CEO. Kofoid’s experience leading high-growth B2B SaaS companies and AI-driven solutions will be integral as we continue to scale. The leadership team is excited to welcome Doug and confident in his ability to blend product and technology strategy with a hands-on leadership style.

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  • Intro

    The science retail needs to drive profitable growth

    EDITED helps retailers drive better outcomes through AI-driven Market and Enterprise Intelligence. By connecting business analytics and external market data, brands globally use EDITED’s SaaS analytics platforms to make informed data-backed decisions, expediting insights into action.

    Edited Tech
    • Our mission

      EDITED was created to help retailers win. With our Connected Commerce Cloud, we offer the solutions to remove the guesswork so your business can identify opportunities or avoid making one wrong costly decision.

    • Our team

      The EDITED team consists of data scientists, engineers, retail professionals and analysts who all work together, building out the platform to revolutionize the way retailers do business.

    • Our platform

      With tracking on 4 billion+ SKUs worldwide, the EDITED data platform uses AI and machine learning to help retailers make the best decisions in a more profitable and coordinated way.

    Our Offices

    Helping retailers drive better outcomes with retail intelligence.

    EDITED Offices
    Press

    We’re the data fueling your news

    As the world’s biggest source of industry data, our retail coverage is unbeatable. Every day our team of in-house Analysts are unearthing fresh insights on major retail trends, strategies, and shifts in the market. Check out our latest press hits.

    See all press features