We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Grace Hill
Marie Guyot
Anna Langhenry
Alejandro Giacometti
Diana Bang
Kayla Marci
Vicky Giles
Michaela Bartlam
Alex Lajtha
Faith Flint
Mitra Zahedi
Xsara Akpobome
Sydney Arruda
Astrid Gousse
Julia Fowler
Joe Burrow
John Spicer
Matt Holden
Henrietta Love
Daphne Duong
Simon Walton
Joe Berry
Rosie Hood
Priya Solanki
Jess Meyer
Martha Giannoudovardi
Nick Barrett
Anna Cain
Ellen Watts
Panos Katseas
Ashmita Taneja
Andrine Alver
Saskia Wallace
Sven Poppelman
Arianna Zanca
Katie Smith
Sam Berry
Katherine Bailey
Shayne Stilman
Margaux Fleschler
Andrew Wright
Julia Cancro
Nadine Faria
Luci Ailes
Issy Lamond
Hannah O'Rourke
Germain Chazot
Kris Graham
Isobel Ormiston
Avery Faigen
Anna Saleh
Bryony Macdonald
Tara Drury
Jake van Berkel
Katerina Moumtzoglou
Rebecca Milne
Emily Ashwell
Fabio Tamagno
Laura Grigerova
Nishtha Kalyani
Grant Stephens
Geoff Watts
Paul Rose
Emily Bezzant
Sam Whitehall
Miriam King
Beth Kiefer
Jan Figala
Jason Hung
Venetia Fryzer
Victoria Pritchard
Emma Carleton
Emily Jenkins
Macey Baker
Emily Digges la Touche
Katharine Carter
Aoife Byrne
Christian Robinson
Victoria Driver
Nic Wilson
Dom Oliver
Kristina Mills
Adam Lorrimer-Roberts
Meghan Waltimire
Paulo Sampaio
Krista Corrigan
Brent Baker
Jennifer Haslam
Christopher Sinclair
Gabriel Delavald
Alexandra Demetrakis
Clara Bergdahl
Kelly Bulmer
Carl Kammerer
Juliet Shepard
Rodrigo Reis

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657