We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Nora Ibrahimova
Sam Foot
Emily Bezzant
Nishtha Kalyani
Arianna Zanca
Christopher Sinclair
Anna Cain
Nick Barrett
Saskia Wallace
Jason Hung
Katharine Carter
Nadine Faria
John Spicer
Beth Kiefer
Graham Paterson
Paul McCann
Jennifer Haslam
Tara Drury
Astrid Gousse
Priya Solanki
Adam Lorrimer-Roberts
Ellen Watts
Simon Walton
Anna Langhenry
Jess Meyer
Geoff Watts
Emma Carleton
Emily Johnson
Sophie Gilka
Vicky Giles
Kristina Mills
Ashmita Taneja
Brent Baker
Kris Graham
Bryony Macdonald
Sydney Arruda
Paul Rose
Avery Faigen
Jake van Berkel
Andrew Wright
Diana Bang
Kayla Marci
Jan Figala
Steicy Fajardo
Daisy Wright
Joe Berry
Charlotte Yau
Lauren Reid
Barbara Held
Emily Ashwell
Michaela Bartlam
Rosie Hood
Carl Kammerer
Mikella Buncich
Gabriel Delavald
Matthew Watts
Rodrigo Reis
Aoife Byrne
Mitra Zahedi
Victoria Driver
Germain Chazot
Shayne Stilman
Katherine Bailey
Julia Fowler
Sven Poppelman
Victoria Pritchard
Laura Grigerova
Jake Chapman
Emily Jenkins
Emma Knox
Juliet Shepard
Clara Bergdahl
Rebecca Milne
Marie Le Lay
Carrington Kinsey
Emily Digges la Touche
Alexandra Demetrakis
Sam Berry
Grace Hill
Sam Whitehall
Ryan Lucidi
Hannah O'Rourke
Miriam King
Nic Wilson
Macey Baker
Margaux Fleschler
Krista Corrigan
Isobel Ormiston
Katerina Moumtzoglou
Henrietta Love
Dom Oliver
Issy Lamond
Alejandro Giacometti
Michelle Mobili
Venetia Fryzer
Martha Giannoudovardi
Brad Jack
Andrine Alver
Isabelle Duff
Kelly Bulmer

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657