We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Aoife Byrne
Ross Halliday
Joe Berry
Beth Kiefer
Annie Vladev
Bernardo Raposo
Julia Fowler
Deb Li
Rochelle Holloway
Tara Drury
Kayla Pettenger
Michaela Bartlam
Panos Katseas
Matt Holden
Laura Grigerova
Diana Bang
Julia Cancro
Fran Sheldon
Kristina Mills
Jonathan Raoult
Rachel Neath
Bogdan Demeny
Rebecca Milne
Paulo Sampaio
Connelly Rhea
Simon Walton
Miriam King
Katharine Carter
Shasha Zhu
Francesca Corrieri
Emma Hevezi
Louise Brooke
Cristiana Camisotti
Harry Curotta
Katie Smith
Alexandra Armenteras
Jason Hung
Geoff Watts
Carl Kammerer
John Spicer
Katie Burness
Sophie Coy
Sadiya Naeem
Bob Renwick
Bryony Macdonald
Anna Saleh
Will Renwick
Anna Cain
Katherine Bailey
Emily Bezzant
Aisha Rawji
John Baldock
Ashmita Taneja
Andrine Alver
Sydney Arruda
Nadine Faria
Katerina Moumtzoglou
Jake van Berkel
Saskia Wallace
Chloe Hajnal-Corob
Grace Hill
Aryan Anbari
Margaux Fleschler
Shivana Khatod
Luke Glazebrook
Lauren Mastrofrancesco
Nick Barrett
Alejandro Giacometti
Nishtha Kalyani
Chris Liu

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

335 Madison Avenue
Floor 16
New York
NY 10017
United States

+1 (646) 859-1785

San Francisco

350 Rhode Island Street
South Building L3
San Francisco
CA 94103
United States

+1 (415) 792-0657