We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Fabio Tamagno
Nishtha Kalyani
Shayne Stilman
John Spicer
Joe Berry
Bryony Macdonald
Katharine Carter
Daphne Duong
Vicky Giles
Jennifer Haslam
Kris Graham
Paul Rose
Emily Bezzant
Beth Kiefer
Ellen Watts
Emily Jenkins
Astrid Gousse
Nick Barrett
Adam Lorrimer-Roberts
Dom Oliver
Henrietta Love
Kristina Mills
Gabriel Delavald
Anna Saleh
Avery Faigen
Xsara Akpobome
Andrine Alver
Panos Katseas
Simon Walton
Nadine Faria
Jess Meyer
Meghan Waltimire
Anna Cain
Rosie Hood
Michaela Bartlam
Aoife Byrne
Paulo Sampaio
Margaux Fleschler
Emily Ashwell
Miriam King
Isobel Ormiston
Kelly Bulmer
Katherine Bailey
Mitra Zahedi
Matt Holden
Clara Bergdahl
Jason Hung
Julia Cancro
Kayla Marci
Emma Carleton
Tara Drury
Jake van Berkel
Macey Baker
Germain Chazot
Grace Hill
Rebecca Milne
Jan Figala
Emily Digges la Touche
Katie Smith
Laura Grigerova
Rodrigo Reis
Grant Stephens
Priya Solanki
Christian Robinson
Katerina Moumtzoglou
Alejandro Giacometti
Sydney Arruda
Saskia Wallace
Juliet Shepard
Faith Flint
Issy Lamond
Sven Poppelman
Christopher Sinclair
Venetia Fryzer
Ashmita Taneja
Anna Langhenry
Nic Wilson
Victoria Pritchard
Andrew Wright
Krista Corrigan
Marie Guyot
Brent Baker
Sam Berry
Alexandra Demetrakis
Julia Fowler
Alex Lajtha
Arianna Zanca
Victoria Driver
Hannah O'Rourke
Diana Bang
Joe Burrow
Martha Giannoudovardi
Luci Ailes
Geoff Watts
Carl Kammerer
Sam Whitehall

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657