We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Anna Saleh
Andrine Alver
Sophie Coy
Aoife Byrne
Katie Burness
Sydney Arruda
Miles Rhule
Rochelle Holloway
Paulo Sampaio
Kayla Pettenger
Chris Liu
Katie Smith
Beth Kiefer
Katherine Bailey
Kristina Mills
Jonathan Raoult
Saskia Wallace
Carl Kammerer
Emma Hevezi
Sadiya Naeem
Anna Cain
Rachel Neath
Alexandra Armenteras
Jake van Berkel
Christian Robinson
Geoff Watts
Bogdan Demeny
Margaux Fleschler
Matt Holden
Julia Fowler
Sophia Akrofi
Simon Walton
Ian Hurlock
Fran Sheldon
Kirsty-Lee Griffiths
Joe Berry
Louise Brooke
Harry Curotta
Tara Drury
Jason Hung
Emily Bezzant
Chloe Hajnal-Corob
Panos Katseas
Francesca Corrieri
Bernardo Raposo
Macey Baker
Nick Barrett
Annie Vladev
Bryony Macdonald
Aryan Anbari
Cristiana Camisotti
Nadine Faria
Ashmita Taneja
Nishtha Kalyani
Katharine Carter
Diana Bang
Miriam King
Lauren Mastrofrancesco
Deb Li
Alejandro Giacometti
John Spicer
Luke Glazebrook
Fabio Tamagno
Ross Halliday
Shasha Zhu
Grace Hill
Bob Renwick
John Baldock
Katerina Moumtzoglou
Julia Cancro
Rebecca Milne
Laura Grigerova
Michaela Bartlam
Will Renwick

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

350 Rhode Island Street
Suite 375
San Francisco
CA 94103
United States

+1 (415) 792-0657