We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Kirsty-Lee Griffiths
Miriam King
Priya Solanki
Emily Jenkins
Daphne Duong
Alejandro Giacometti
Joe Burrow
Diana Bang
Hannah O'Rourke
Sydney Arruda
Aryan Anbari
Paul Rose
John Spicer
Ashmita Taneja
Shasha Zhu
Jan Figala
Paulo Sampaio
Saskia Wallace
Rebecca Milne
Victoria Pritchard
Matt Holden
Henrietta Love
Katherine Bailey
Kristina Mills
Martha Giannoudovardi
Sophie Coy
Kelly Bulmer
Louise Brooke
Tara Drury
Issy Lamond
Bryony Macdonald
Annie Vladev
Nadine Faria
Macey Baker
Panos Katseas
Clara Bergdahl
Faith Flint
Geoff Watts
Cristiana Camisotti
Alexandra Demetrakis
Marie Guyot
Carl Kammerer
Aoife Byrne
Jake van Berkel
Michaela Bartlam
Fran Sheldon
Anna Saleh
Adam Lorrimer-Roberts
Shayne Stilman
Julia Fowler
Beth Kiefer
Kayla Marci
Simon Walton
Luci Ailes
Julia Cancro
Brent Baker
Rachel Neath
Anna Langhenry
Ross Halliday
Harry Curotta
Mitra Zahedi
Grant Stephens
Nishtha Kalyani
Rochelle Holloway
Lauren Mastrofrancesco
Sam Whitehall
Margaux Fleschler
Anna Cain
Emily Bezzant
Nick Barrett
Bernardo Raposo
Fabio Tamagno
Jennifer Haslam
Joe Berry
Meghan Waltimire
Sophia Akrofi
Andrine Alver
Christopher Sinclair
Katerina Moumtzoglou
Sam Berry
Grace Hill
John Baldock
Katie Smith
Venetia Fryzer
Christian Robinson
Katharine Carter
Jason Hung
Laura Grigerova
Ellen Watts
Kris Graham

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657