Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Paul McCann
Geoff Watts
Carl Kammerer
Martha Giannoudovardi
Ashmita Taneja
Sydney Arruda
Sam Foot
Emily Bezzant
Grace Hill
Clara Bergdahl
Sam Whitehall
Germain Chazot
Venetia Fryzer
Emily Digges la Touche
Katharine Carter
Katerina Moumtzoglou
John Spicer
Jan Figala
Sophie Gilka
Mikella Buncich
Daphne Duong
Henrietta Love
Victoria Pritchard
Laura Grigerova
Andrine Alver
Hannah O'Rourke
Joe Berry
Avery Faigen
Nora Ibrahimova
Kris Graham
Matthew Watts
Brent Baker
Nishtha Kalyani
Rebecca Milne
Sven Poppelman
Saskia Wallace
Ryan Lucidi
Lauren Reid
Astrid Gousse
Nic Wilson
Victoria Driver
Macey Baker
Katherine Bailey
Chris Liu
Charlotte Yau
Krista Corrigan
Shayne Stilman
Gabriel Delavald
Vicky Giles
Christopher Sinclair
Kristina Mills
Anna Cain
Brad Jack
Daisy Wright
Bryony Macdonald
Aoife Byrne
Simon Walton
Andrew Wright
Alejandro Giacometti
Jess Meyer
Marie Le Lay
Diana Bang
Juliet Shepard
Emily Johnson
Sam Berry
Rodrigo Reis
Steicy Fajardo
Kayla Marci
Miriam King
Adam Lorrimer-Roberts
Isobel Ormiston
Dom Oliver
Kelly Bulmer
Tara Drury
Emily Jenkins
Rosie Hood
Julia Fowler
Nick Barrett
Beth Kiefer
Jason Hung
Carrington Kinsey
Emma Knox
Emma Carleton

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657