We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Jake van Berkel
Julia Fowler
Anna Cain
Kristina Mills
Bryony Macdonald
Matt Holden
Katherine Bailey
Nishtha Kalyani
Joe Burrow
Victoria Pritchard
Geoff Watts
Paulo Sampaio
Anna Saleh
Panos Katseas
Laura Grigerova
Nicole Emmett
John Spicer
Mitra Zahedi
Shayne Stilman
Anna Langhenry
Paul Rose
Adam Lorrimer-Roberts
Rebecca Milne
Julia Cancro
Beth Kiefer
Katie Smith
Kirsty-Lee Griffiths
Brent Baker
Sophie Coy
Harry Curotta
Bernardo Raposo
Simon Walton
Grace Hill
Annie Vladev
Priya Solanki
Kris Graham
Emily Jenkins
Sam Whitehall
Louise Brooke
Martha Giannoudovardi
Tara Drury
Diana Bang
Fabio Tamagno
Nadine Faria
Hannah O'Rourke
Marie Guyot
Meghan Waltimire
Saskia Wallace
Issy Lamond
Christian Robinson
Sam Berry
Rachel Neath
Sydney Arruda
Fran Sheldon
John Baldock
Andrine Alver
Ashmita Taneja
Carl Kammerer
Luci Ailes
Michaela Bartlam
Grant Stephens
Margaux Fleschler
Kelly Bulmer
Emily Bezzant
Chris Liu
Joe Berry
Nick Barrett
Ross Halliday
Aryan Anbari
Kayla Marci
Aoife Byrne
Alejandro Giacometti
Faith Flint
Macey Baker
Katharine Carter
Katerina Moumtzoglou
Lauren Mastrofrancesco
Shasha Zhu
Alexandra Demetrakis
Cristiana Camisotti
Miriam King
Sophia Akrofi
Clara Bergdahl
Rochelle Holloway
Christopher Sinclair
Ellen Watts
Jason Hung

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657