Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Vicky Giles
Kayla Marci
Brad Jack
Rosie Hood
Anna Langhenry
Aoife Byrne
Adam Lorrimer-Roberts
Sam Foot
Venetia Fryzer
Michelle Mobili
Julia Fowler
Emily Johnson
Mikella Buncich
Kristina Mills
Michaela Bartlam
Mitra Zahedi
Margaux Fleschler
Emily Jenkins
Sam Berry
Jake Chapman
Lauren Reid
Barbara Held
Sophie Gilka
Emma Carleton
Priya Solanki
Matthew Watts
Carl Kammerer
Nora Ibrahimova
Sam Whitehall
Hannah O'Rourke
Brent Baker
Paul Rose
Shayne Stilman
Ellen Watts
Charlotte Yau
Juliet Shepard
Katherine Bailey
Marie Le Lay
Dom Oliver
Victoria Driver
Avery Faigen
Saskia Wallace
Macey Baker
Grace Hill
Arianna Zanca
Nadine Faria
Miriam King
Jess Meyer
Isobel Ormiston
Jake van Berkel
Jason Hung
Ashmita Taneja
Anna Cain
Kelly Bulmer
Nick Barrett
Rebecca Milne
Clara Bergdahl
Katerina Moumtzoglou
Graham Paterson
Krista Corrigan
Germain Chazot
Martha Giannoudovardi
Christopher Sinclair
Sven Poppelman
Bryony Macdonald
John Spicer
Steicy Fajardo
Nic Wilson
Katharine Carter
Beth Kiefer
Andrew Wright
Henrietta Love
Emily Ashwell
Daisy Wright
Jan Figala
Victoria Pritchard
Issy Lamond
Paul McCann
Emma Knox
Astrid Gousse
Geoff Watts
Simon Walton
Tara Drury
Joe Berry
Diana Bang
Chris Liu
Alejandro Giacometti
Emily Digges la Touche
Laura Grigerova
Gabriel Delavald
Andrine Alver
Sydney Arruda
Rodrigo Reis
Kris Graham
Carrington Kinsey
Ryan Lucidi
Nishtha Kalyani
Emily Bezzant
Daphne Duong

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657