navy blue background

About Us

EDITED is an AI-powered Retail Intelligence Platform that helps leading brands and retailers make smarter decisions, faster. Founded in 2009 to answer a simple question; what should retailers do next? Today, we turn billions of data points into actionable insights teams can trust.Our platform enables retailers to spot trends early, build better assortments, price with confidence, improve product discovery, and grow customer profitability.

Trusted globally across fashion, beauty, and home retailers, EDITED turns market noise into clarity and results you can measure.

EDITED True Retail Intelligence

Leadership

EDITED is led by a team of experienced retail, data, and technology leaders focused on one goal: helping retailers win.

Chief Executive Officer

Doug Kofoid

Doug has been at the forefront of high-growth technology companies throughout his career. He joined EDITED as CEO in 2022. Doug earned his MBA in Finance, Strategy, and Entrepreneurship from the University of Chicago after graduating with his BS in Marketing from Indiana University. His career in technology has taken him from DoubleClick/Google, where he developed the algorithm that became Google Ads 360, to VivaKi, the data, technology, and innovation hub for Publicis Group.

Before EDITED, Doug served as COO and then CEO at DialogTech, a conversational intelligence platform. There, he successfully led the company’s transformation from leading call tracking provider to pioneer in AI-driven conversation intelligence for marketers. Doug loves a global perspective, having traveled and worked in over 50 countries. An avid vinyl music lover, skier, and wine enthusiast, Doug lives in Chicago with his family and travels between the EDITED New York, London, and Sofia offices.

marty headshot

Chief Revenue Officer

Marty Siewert

Marty joined EDITED as Chief Revenue Officer in September 2023, based out of Boston. He is an accomplished, enlightened, versatile executive with a stellar career history driving global organizational success through the strategic creation and oversight of highly successful sales, marketing, and services operations. Marty has held leadership positions at Digital MBS, Adjust, Zoove / StarStar, Operative Media, Kadient, and ATG. His teams have been responsible for acquiring, maintaining, and growing key accounts, including Pepsi, Target, Home Depot, Woolworths, Meijer, Santander, Microsoft, CBS, ESPN, Ford, Viacom, Verizon, Uber, Spotify, Twitter, Meta, Google, and more. Marty has cultivated a diverse skill set working with companies at varying stages of growth, encompassing the SaaS, digital media, social analytics, ecommerce, and Big Data markets. He is a transformational leader with a quantifiable track record of identifying and acting upon untapped opportunities as well as developing and executing innovative strategies to cultivate scalable growth at the global level. Marty is a Guest Lecturer at Stanford University and an active member of the for-cause organization, Grassroot Soccer.

Chief Product Officer

Brian Tomz

Brian has spent his career in entrepreneurial cloud analytics software ventures. He is currently the Chief Product Officer at EDITED. Prior to EDITED, Brian was a founding member of DynamicAction (now part of EDITED), a prescriptive retail analytics platform, where, as the COO and CSO, he led engineering, product management, product strategy, operations, and client success. He has also led product at eCommera, IBM Software, Coremetrics, and IBM Global Services. Brian’s companies have grown and been acquired four times, and Brian has led product due diligence in acquiring three businesses. In addition to EDITED, Brian serves as a mentor for RevTech Ventures portfolio companies. Brian holds an MBA with honors from SMU and a BBA with honors from The University of Texas at Austin. Brian lives in Dallas with his family. Brian is an avid runner and sports enthusiast, but spends most of his free time watching his kids play sports and volunteering for causes related to global food insecurity.

Chief Technology Officer

David Hartig

David joined EDITED in February 2023 as Chief Technology Officer. David is an experienced Software Engineer/Manager who’s bringing his experience in SaaS and Big Data engineering to help EDITED develop innovative but reliable tools to provide automation for the ecommerce teams of retailers and brands. Before EDITED, David was most recently the CTO of Fluent Technologies, a Fintech business development and prospecting suite. He has also held C-Suite/Senior Leadership positions at Workable, one of the world’s largest recruitment software companies, and Nuance Communications, a billion-dollar speech recognition technology. David is currently based in London and holds an MBA from Boston University.

Vice President of People Operations

Charlotte Crowe

Charlotte joined EDITED in May 2021. She is a hands-on People and Operations professional with a proven track record in accelerating growth, positive cultural change, and developing high-performing teams. She has an in-depth knowledge of professional services and health and wellness industries. A skilled leadership coach, Charlotte is successful in change transformation, increasing employee engagement, performance, and profitability. Prior to EDITED, Charlotte led the People and Operations teams at both Third Space and Barrecore. Charlotte is based in London with her family.

white wavy background

Why EDITED?

Because retail moves fast – and guessing is expensive.

Book a meeting and learn how EDITED can give your team the insights they need to decide confidently, act early, and stay ahead.