We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Julia Fowler
Jan Figala
Shayne Stilman
Michelle Mobili
Jake Chapman
Anna Langhenry
Nic Wilson
Emma Knox
Nishtha Kalyani
Carl Kammerer
Ryan Lucidi
Emily Digges la Touche
Rosie Hood
Emma Carleton
Victoria Driver
Kelly Bulmer
Ellen Watts
Sven Poppelman
Daphne Duong
Paul Rose
Priya Solanki
Sam Whitehall
Vicky Giles
Daisy Wright
Avery Faigen
Barbara Held
Sydney Arruda
Clara Bergdahl
Kristina Mills
Macey Baker
Kris Graham
Margaux Fleschler
Jess Meyer
Beth Kiefer
Diana Bang
Katherine Bailey
John Spicer
Rebecca Milne
Emily Ashwell
Emily Johnson
Steicy Fajardo
Andrine Alver
Saskia Wallace
Germain Chazot
Nadine Faria
Emily Jenkins
Issy Lamond
Mitra Zahedi
Graham Paterson
Mikella Buncich
Chris Liu
Astrid Gousse
Dom Oliver
Nora Ibrahimova
Matthew Watts
Victoria Pritchard
Isobel Ormiston
Marie Le Lay
Andrew Wright
Krista Corrigan
Brad Jack
Bryony Macdonald
Henrietta Love
Kayla Marci
Anna Cain
Tara Drury
Christopher Sinclair
Jason Hung
Sam Berry
Charlotte Yau
Geoff Watts
Gabriel Delavald
Grace Hill
Martha Giannoudovardi
Hannah O'Rourke
Emily Bezzant
Simon Walton
Katharine Carter
Rodrigo Reis
Katerina Moumtzoglou
Joe Berry
Alejandro Giacometti
Nick Barrett
Arianna Zanca
Brent Baker
Ashmita Taneja
Adam Lorrimer-Roberts
Michaela Bartlam
Miriam King
Aoife Byrne
Venetia Fryzer
Laura Grigerova
Jake van Berkel
Sophie Gilka
Paul McCann
Carrington Kinsey
Sam Foot
Juliet Shepard
Lauren Reid

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657