We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Steicy Fajardo
Martha Giannoudovardi
Brent Baker
Nic Wilson
Emily Jenkins
Michaela Bartlam
Paul McCann
Emma Carleton
Katherine Bailey
Geoff Watts
Anna Cain
Venetia Fryzer
Isobel Ormiston
Mitra Zahedi
Kristina Mills
Rebecca Milne
Andrew Wright
Jason Hung
Priya Solanki
Krista Corrigan
Laura Grigerova
Christopher Sinclair
Saskia Wallace
Lauren Reid
Clara Bergdahl
Julia Cancro
Alejandro Giacometti
Ashmita Taneja
Diana Bang
Tara Drury
Kris Graham
Macey Baker
Fabio Tamagno
Astrid Gousse
Aoife Byrne
Sydney Arruda
Jan Figala
Miriam King
Faith Flint
Marie Le Lay
Sam Whitehall
Shayne Stilman
Grace Hill
Rodrigo Reis
Julia Fowler
Katerina Moumtzoglou
Gabriel Delavald
Vicky Giles
Anna Langhenry
Victoria Pritchard
Alexandra Demetrakis
Nadine Faria
Jake van Berkel
Matt Holden
Dom Oliver
Emily Ashwell
John Spicer
Anna Saleh
Christian Robinson
Beth Kiefer
Jess Meyer
Grant Stephens
Arianna Zanca
Germain Chazot
Margaux Fleschler
Sven Poppelman
Juliet Shepard
Henrietta Love
Paul Rose
Victoria Driver
Isabelle Duff
Issy Lamond
Janelle Joseph
Daisy Wright
Simon Walton
Katharine Carter
Daphne Duong
Joe Burrow
Kelly Bulmer
Jennifer Haslam
Joe Berry
Nishtha Kalyani
Emily Digges la Touche
Ellen Watts
Avery Faigen
Hannah O'Rourke
Nick Barrett
Andrine Alver
Rosie Hood
Sam Berry
Carl Kammerer
Emily Bezzant
Kayla Marci
Bryony Macdonald
Adam Lorrimer-Roberts

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657