We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Grace Hill
Nishtha Kalyani
Michelle Mobili
Victoria Pritchard
Mitra Zahedi
Emma Carleton
Nadine Faria
Paul McCann
Emily Jenkins
Steicy Fajardo
Fabio Tamagno
Rebecca Milne
Ryan Lucidi
Kayla Marci
Jake van Berkel
Ellen Watts
Emily Digges la Touche
Aoife Byrne
John Spicer
Brent Baker
Geoff Watts
Nora Ibrahimova
Emily Bezzant
Gabriel Delavald
Nick Barrett
Simon Walton
Rosie Hood
Diana Bang
Kelly Bulmer
Marie Le Lay
Isabelle Duff
Dom Oliver
Astrid Gousse
Nic Wilson
Joe Berry
Carl Kammerer
Margaux Fleschler
Sam Berry
Vicky Giles
Issy Lamond
Macey Baker
Kristina Mills
Hannah O'Rourke
Andrew Wright
Lauren Reid
Alexandra Demetrakis
Anna Cain
Michaela Bartlam
Arianna Zanca
Emily Johnson
Shayne Stilman
Matt Holden
Saskia Wallace
Martha Giannoudovardi
Krista Corrigan
Julia Fowler
Jason Hung
Laura Grigerova
Katerina Moumtzoglou
Katharine Carter
Clara Bergdahl
Adam Lorrimer-Roberts
Tara Drury
Sophie Gilka
Anna Langhenry
Matthew Watts
Beth Kiefer
Priya Solanki
Henrietta Love
Rodrigo Reis
Mikella Buncich
Germain Chazot
Alejandro Giacometti
Victoria Driver
Sydney Arruda
Andrine Alver
Juliet Shepard
Julia Cancro
Sven Poppelman
Paul Rose
Isobel Ormiston
Daisy Wright
Venetia Fryzer
Emily Ashwell
Daphne Duong
Kris Graham
Katherine Bailey
Avery Faigen
Jennifer Haslam
Bryony Macdonald
Ashmita Taneja
Miriam King
Sam Whitehall
Christian Robinson
Jan Figala
Christopher Sinclair
Jess Meyer

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657