We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Morgane Gugenheim
Bernardo Raposo
Aryan Anbari
Fran Sheldon
Bob Renwick
Jerry Kirby
Ross Halliday
Nadine Faria
Diana Bang
John Spicer
Cristiana Camisotti
Deb Li
Aoife Byrne
Andrine Alver
Nick Barrett
John Baldock
Nishtha Kalyani
Jake van Berkel
Alejandro Giacometti
Chris Liu
Rochelle Holloway
Tara Drury
Anna Cain
Katharine Carter
Sophie Coy
Louise Brooke
Ashmita Taneja
Dante Sacomani
Rachel Neath
Katerina Moumtzoglou
Sujay Mansingh
Carl Kammerer
Katie Smith
Chloe Hajnal-Corob
Kristina Mills
Will Renwick
Margaux Fleschler
Panos Katseas
Geoff Watts
Joe Berry
Stefan Andersen
Julia Fowler
Annie Vladev
Emily Bezzant
Shannon Lockhart
Simon Walton
Rebecca Milne
Kimberlee McAuliffe
Laura Grigerova
Michaela Bartlam
Paulo Sampaio

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 20 8099 1785

New York

335 Madison Avenue
Floor 16
New York
NY 10017
United States

+1 (866) 450-1549


Suite 1, Level 1
458 Swanston Street

+61 3 8609 8305