We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Priya Solanki
Alejandro Giacometti
Sam Berry
Andrine Alver
Mitra Zahedi
Ashmita Taneja
Fabio Tamagno
Katherine Bailey
Diana Bang
Matt Holden
Fran Sheldon
Katerina Moumtzoglou
Harry Curotta
Grant Stephens
Kelly Bulmer
Jason Hung
Christian Robinson
Brent Baker
Saskia Wallace
Nishtha Kalyani
Miriam King
Issy Lamond
Katie Smith
Tara Drury
John Baldock
Nadine Faria
Julia Cancro
Sydney Arruda
Rochelle Holloway
Kris Graham
Grace Hill
Panos Katseas
Julia Fowler
Michaela Bartlam
Cristiana Camisotti
Nick Barrett
Alexandra Cordahi
Zara Tariq
Rachel Neath
Anna Saleh
Louise Brooke
Rebecca Milne
Sophia Akrofi
Bernardo Raposo
Francesca Corrieri
Alexandra Armenteras
Annie Vladev
Kirsty-Lee Griffiths
Kristina Mills
Carl Kammerer
Martha Giannoudovardi
John Spicer
Joe Berry
Anna Langhenry
Emily Bezzant
Geoff Watts
Victoria Pritchard
Chris Liu
Aoife Byrne
Laura Grigerova
Paulo Sampaio
Jake van Berkel
Shasha Zhu
Shayne Stilman
Macey Baker
Bryony Macdonald
Margaux Fleschler
Faith Flint
Anna Cain
Clara Bergdahl
Ross Halliday
Beth Kiefer
Aryan Anbari
Marie Guyot
Sophie Coy
Lauren Mastrofrancesco
Simon Walton
Meghan Waltimire
Katharine Carter

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657