We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Chloe Hajnal-Corob
Paulo Sampaio
Nadine Faria
Michaela Bartlam
Ashmita Taneja
Bernardo Raposo
Louise Brooke
Anna Cain
Andrine Alver
John Baldock
Panos Katseas
Sujay Mansingh
Harry Curotta
Kristina Mills
Rebecca Milne
John Spicer
Simon Walton
Julia Fowler
Will Renwick
Joe Berry
Tara Drury
Annie Vladev
Katharine Carter
Katerina Moumtzoglou
Diana Bang
Alejandro Giacometti
Rochelle Holloway
Katie Smith
Chris Liu
Cristiana Camisotti
Emily Bezzant
Kimberlee McAuliffe
Bob Renwick
Laura Grigerova
Nick Barrett
Jake van Berkel
Aoife Byrne
Shannon Lockhart
Morgane Gugenheim
Carl Kammerer
Fran Sheldon
Geoff Watts
Nishtha Kalyani
Dante Sacomani
Rachel Neath
Aryan Anbari
Katie Burness
Ross Halliday
Sophie Coy
Margaux Fleschler
Alexandra Armenteras
Deb Li

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 20 8099 1785

New York

335 Madison Avenue
Floor 16
New York
NY 10017
United States

+1 (866) 450-1549


Suite 1, Level 1
458 Swanston Street

+61 3 8609 8305