Automating retail decisions since 2010

EDITED is how you fuse data science and market data to win in your market.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Shayne Stilman
Miriam King
Henrietta Love
Anna Cain
Grace Hill
Vicky Giles
Laura Grigerova
Jess Meyer
Krista Corrigan
Christopher Sinclair
Kristina Mills
Nick Barrett
Avery Faigen
Brent Baker
Bryony Macdonald
Joe Berry
Adam Lorrimer-Roberts
Katharine Carter
Macey Baker
Sam Whitehall
Sam Berry
Kayla Marci
Steicy Fajardo
Paul McCann
Matthew Watts
Isobel Ormiston
Victoria Driver
Nora Ibrahimova
Andrew Wright
Aoife Byrne
Tara Drury
Simon Walton
Nishtha Kalyani
Jason Hung
Mikella Buncich
John Spicer
Hannah O'Rourke
Emily Digges la Touche
Sydney Arruda
Nic Wilson
Sophie Gilka
Emma Knox
Brad Jack
Rebecca Milne
Germain Chazot
Andrine Alver
Rosie Hood
Marie Le Lay
Alejandro Giacometti
Saskia Wallace
Emily Bezzant
Geoff Watts
Kris Graham
Emily Johnson
Juliet Shepard
Katerina Moumtzoglou
Julia Fowler
Clara Bergdahl
Martha Giannoudovardi
Charlotte Yau
Lauren Reid
Jan Figala
Diana Bang
Carl Kammerer
Daphne Duong
Dom Oliver
Gabriel Delavald
Chris Liu
Victoria Pritchard
Sam Foot
Rodrigo Reis
Venetia Fryzer
Emily Jenkins
Sven Poppelman
Ryan Lucidi
Katherine Bailey
Carrington Kinsey
Daisy Wright
Beth Kiefer
Emma Carleton
Astrid Gousse
Ashmita Taneja
Kelly Bulmer

Contact us


Fox Court
14 Gray's Inn Road
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

600 California Street
11th Floor
San Francisco
CA 94108
United States

+1 (415) 792-0657