We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this is a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Katerina Moumtzoglou
Rachel Neath
Francesca Corrieri
Deb Li
Anna Langhenry
Michaela Bartlam
Brent Baker
Margaux Fleschler
Issy Lamond
Alejandro Giacometti
Rebecca Milne
Lauren Mastrofrancesco
Grace Hill
Diana Bang
Cristiana Camisotti
Joe Berry
Saskia Wallace
Marie Guyot
Chao King
Will Renwick
Zara Tariq
Sam Berry
Kris Graham
Mitra Zahedi
Sophia Akrofi
Simon Walton
Geoff Watts
Tara Drury
Emily Bezzant
Chris Liu
Nick Barrett
Fabio Tamagno
Paulo Sampaio
Sydney Arruda
Nadine Faria
Kirsty-Lee Griffiths
Katie Smith
Beth Kiefer
Aryan Anbari
John Baldock
Kelly Bulmer
Louise Brooke
Laura Grigerova
Sherry Zhou
Miriam King
Alexandra Armenteras
Julia Fowler
Jason Hung
Rochelle Holloway
Martha Giannoudovardi
Panos Katseas
Anna Saleh
Bryony Macdonald
Clara Bergdahl
Shasha Zhu
Bernardo Raposo
Julia Cancro
Nishtha Kalyani
Meghan Waltimire
Priya Solanki
Bogdan Demeny
Fran Sheldon
Ian Hurlock
Matt Holden
John Spicer
Shayne Stilman
Ross Halliday
Annie Vladev
Anna Cain
Luke Glazebrook
Christian Robinson
Alexandra Cordahi
Katharine Carter
Grant Stephens
Macey Baker
Harry Curotta
Sophie Coy
Katherine Bailey
Miles Rhule
Katie Burness
Andrine Alver
Kristina Mills
Aoife Byrne
Carl Kammerer
Ashmita Taneja
Jake van Berkel
Faith Flint

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 207 183 0447

New York

1412 Broadway
22nd Floor
New York
NY 10018
United States

+1 (646) 859-1785

San Francisco

303 2nd Street
Suite 200 S
San Francisco
CA 94107
United States

+1 (415) 792-0657