We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Panos Katseas
Paulo Sampaio
Deb Li
Katie Smith
Jake van Berkel
Rochelle Holloway
Beth Kiefer
Laura Grigerova
Annie Vladev
Chris Liu
Louise Brooke
Kimberlee McAuliffe
Rebecca Milne
Bernardo Raposo
Geoff Watts
Nishtha Kalyani
Chloe Hajnal-Corob
Sophie Coy
Sujay Mansingh
Ross Halliday
Simon Walton
Francesca Corrieri
Shasha Zhu
Morgane Gugenheim
Katerina Moumtzoglou
Will Renwick
Anna Cain
Alejandro Giacometti
Katie Burness
Shannon Lockhart
Aoife Byrne
Fran Sheldon
Margaux Fleschler
Alexandra Armenteras
Bryony Macdonald
Emily Bezzant
Joe Berry
Dante Sacomani
Diana Bang
Cristiana Camisotti
Nadine Faria
Carl Kammerer
Bob Renwick
Kristina Mills
Ashmita Taneja
Michaela Bartlam
Rachel Neath
Nick Barrett
Katharine Carter
Andrine Alver
John Spicer
Harry Curotta
Aryan Anbari
Julia Fowler
John Baldock
Tara Drury

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 20 8099 1785

New York

335 Madison Avenue
Floor 16
New York
NY 10017
United States

+1 (866) 450-1549

San Francisco

350 Rhode Island Street
South Building L3
San Francisco
CA 94103
United States

+1 (866) 450-1549