We’re reinventing fashion retail

We fused the power of data science with apparel retail.


EDITED is used by the world’s best brands and retailers to have the right product at the right time, at the right price. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

Every day brands and retailers on six continents use EDITED to understand their markets in real-time and trade more efficiently. And it’s not just cutting-edge online retailers; this a product that’s transformative for every business. Data is essential. You need data to compete with the best companies in the world, and to give your customers the best product.

Our team works hard to help our customers trade better than ever before. We’re serious about our colleagues, and we have a high performance, high responsibility and high context culture.

We’re data scientists, retail professionals, analysts, engineers, business people and all of us are the very best in the world at what we do. Read more about working at EDITED.

Our product is used by the world’s biggest brands and retailers. It’s easy to understand, powerful, and transformative to your business. We’d love to show you what it can do.

Get in touch for a demo >

Our Founders

Geoff Watts and Julia Fowler co-founded EDITED in London in 2009.

They started the company because Julia knew the way the fashion industry was making decisions meant a lot of mistakes, discounts and disposals. Much of this could be prevented with data. Geoff, an expert at getting results out of big data, helped Julia turn this idea into a business, and together they started EDITED, which has changed the fashion business forever.

Our team

We’re committed to changing retail, and the only way to do that is with a brilliant, inspiring team. We’re looking for great people to join us.

Nishtha Kalyani
Bryony Macdonald
Katerina Moumtzoglou
Simon Walton
Alejandro Giacometti
Diana Bang
Rachel Neath
Michaela Bartlam
Ross Halliday
Bernardo Raposo
Aisha Rawji
Katie Smith
Carl Kammerer
Rochelle Holloway
Louise Brooke
Fran Sheldon
Chris Liu
Saskia Wallace
Annie Vladev
Nick Barrett
Panos Katseas
Luke Glazebrook
Chloe Hajnal-Corob
Rebecca Milne
Shasha Zhu
Francesca Corrieri
Sophie Coy
Harry Curotta
Laura Grigerova
Geoff Watts
Katie Burness
Kayla Pettenger
Kristina Mills
Will Renwick
Aryan Anbari
Ashmita Taneja
Margaux Fleschler
Shivana Khatod
Jake van Berkel
Joe Berry
Cristiana Camisotti
Aoife Byrne
Nadine Faria
John Spicer
Paulo Sampaio
Emma Hevezi
Beth Kiefer
Julia Fowler
Andrine Alver
Katharine Carter
Bob Renwick
Anna Cain
Deb Li
Emily Bezzant
John Baldock
Tara Drury
Alexandra Armenteras
Sadiya Naeem

Contact us


The Johnson Building
77 Hatton Garden
United Kingdom

+44 20 8099 1785

New York

335 Madison Avenue
Floor 16
New York
NY 10017
United States

+1 (866) 450-1549

San Francisco

350 Rhode Island Street
South Building L3
San Francisco
CA 94103
United States

+1 (866) 450-1549