EDITED Messaging
With EDITED Messaging, analyze promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and retailers’ ecommerce sites. Our archive allows users to view current and historical homepages, category landing pages, and emails. Perfectly time product launches and promotions ahead of your competitors. Tell the right story and capture the right audience.
Track, identify, and measure historical and current promotional strategies across the entire market
In EDITED Messaging, you can visualize competitor communications across keywords/phrases, time periods, channels, categories, and more. Here, mentions of "summer" on competitor homepages and email comms are displayed so you can understand when players in your market start messaging around their summer assortments. The heatmap tool allows you to quickly identify when most of these communications are taking place.
EDITED Messaging can also show you the frequency of discount levels at different time periods, across the market, broken down by a % discount amount. This information helps you understand when key players are running promotions and how much they are discounting assortments or products.
Anja Ulwer
Market & Category Consulting at bonprix
Related Resources
EDITED Market™
EDITED Digital™
EDITED Omni™
EDITED Signal™
EDITED Data™
EDITED Messaging™
EDITED Match™
EDITED Overlay™
EDITED Research™
