EDITED Market™
EDITED Digital™
EDITED Omni™
EDITED Signal™
EDITED Data™
EDITED Messaging™
EDITED Match™
EDITED Overlay™
EDITED Research™Take action in the moment to capitalize on the most impactful opportunities. Let EDITED automate and optimize ecommerce performance and enrich your sorting algorithms.
By Function
Key Challenges
Speed of Trading
It's difficult to have a constant eye on market trends to make adjustments and keep up with competitors.
High Return Rates
High returns are damaging credibility and profitability.
Competing Priorities
Multiple internal product leads are demanding support for their product lines.
Benefits
Expose and Prioritize Opportunities
Take some of the crazy out of your day by quickly identifying and focusing on the highest-impact opportunities that drive growth.
Validate Your Decisions
Validate your choices internally with an independent source of truth – it's difficult to argue with data.
Customer-Centric Merchandising
Know not only what makes you money, but who makes you money so you can put energy into your most profitable customers.
Sustainable Merchandising
Be good to your brand AND to the environment. Eliminate waste in your business with more accurate planning and decision-making throughout the lifecycle.
Market Informed Business Insights
Bring together market data and your enterprise data to get a full picture of how what is happening in the market is affecting your performance.
How EDITED Helps
Digital storytelling
Understanding which products to promote and which customers to target is crucial. EDITED allows you to track promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and messaging on retailers’ direct sites. This robust data allows you to tell the right story, to the right audience, at the right time.
Know where to take action
With EDITED Overlay's Chrome extension, see metrics overlaid directly on your website or vendor consoles to understand the highest impact opportunities at the point of action.
Understand product performance quickly
Use Messaging to understand competitor promotional activity around Black Friday, as an example. You can see email campaigns across key players in the market and evaluate how the content that’s featured is similar to or different from your own. Then, you can pull these metrics into Overlay to understand how your featured products performed and see recommended actions.
A British mass market fashion label’s digital sales were lagging behind competitors, and the team had no visibility into competitor assortments or the ability to identify gaps in their assortment and act quickly. Using EDITED, they identified product lines to trade into and drove a 250% lift in online sales. Some of those products drove more incremental sales online than the entire category took at the same time last year.
British Mass Market Fashion Label Customer
Related Resources
Featured Insights
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