Research Articles
We provide EDITED Market data for the most commercial trends to surface from the recent Pre-Spring 2025 shows - these are your trend must-haves for the season.
Men's crochet shirt arrivals increased by 30% YoY, while crochet swim saw the biggest growth within womenswear. Using EDITED Messaging, we highlight the strongest crochet product trends and themes featured in retailers' emails for SS24 alongside bestsellers to sense check current ranges and aid SS25 planning.
We provide data for the most commercial trends to surface from the Spring 2025 shows, your must-haves for the season. Here are the 12 most commercial buys for 2025, selected by EDITED.
Blush has become big business for beauty brands. Hailey Bieber and Selena Gomez chose blush to be their first color cosmetics offering for their respective brands, earning the latter $70mn in yearly revenue. In this report, we analyze the growth of blusher using EDITED Market to identity key shifts.
Which brand noted a 5% YoY uptick in the average selling price of its running shoes? Combining pop culture, runway and lifestyle trends with our analyst team’s expertise, discover the key themes informing Spring/Summer 2025 assortments, backed by SS24 EDITED Market data.
2023 was the year of Barbie pink, this year it's all about BRAT green. Charli XCX's BRAT album has thrust Indie Sleaze aesthetics into the limelight and is taking neon green to mainstream commerciality. We identify the key trends retailers should promote to ride the BRAT wave into SS25, backed by EDITED Market data.
Bluey and Lilo & Stitch have emerged as the most popular characters for childrenswear with arrivals +245% and +188 YoY. Using EDITED Market we analyze the licenses childrenswear retailers have invested across the past five months alongside opportunities for 2025.
Slim accounted for just 3% of majority sell outs of shorts in SS24, as the runway confirmed baggier styles as a SS25 core buy. EDITED pairs the Spring 2025 runway trends with products that have already seen success, and outlines what to stock and promote this fall.
A noticeable lack of streetwear influences on the Fall 2024 runway had spectators questioning if it was the end of its long-running success. Here, we use EDITED Market to find out streetwear’s current state and how brands are prospering in its new era.
Zara has reduced arrivals by 30% in 2024, majority sell outs on cargo trousers are tracking -18pp YoY and cargos account for 17% of the SS24 bottoms mix in menswear. We use EDITED Market to find out whether the trend has run its course and what the alternatives are for retailers in 2025.
23% of linen waistcoats have seen majority sell outs, with longline silhouettes a major SS24 shape, while menswear linen jogger arrivals have grown by 56% YoY. Utilizing EDITED Market and Messaging data, this report provides need-to-know insights into current linen ranges to help sense check assortments and aid SS25 planning.
The skincare category is experiencing huge growth, with Gen Alpha the latest generation making headlines for its obsession with this category. In this report, we dive into consumer needs and trends by demographic, using EDITED Market Assortment, Top Words and History tools to monitor the latest trends.