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What's Hot? Wrapped 2024

In our final installment of What's Hot, EDITED weighs in on the year's biggest fashion trends, from BRAT to Miu Miu. Selections are based on those that received the most mentions in What's Hot across 2024 or have been taken from some of our most topical reports. Find out what made the cut.

Pantone Color Of The Year 2025

Pantone has declared that the rich and warming Mocha Mousse 17-1230 is its color of 2025, inspired by "our desire for comfort." Find out how to capitalize on its newfound status in 2025 using EDITED Market data.

Black Friday Analysis 2024 - UK

Black Friday was the main event day in the UK, with 66% of products seeing an advertised discount. Using EDITED Market Data, this report analyzes the key discounting trends over Black Friday to inform retailers' future strategies.

Black Friday Analysis 2024 - US

Cyber Monday saw the highest proportion of discounts in two years and skinny jeans were targeted. Using EDITED Market Data, this report analyzes the key discounting trends over Black Friday to inform retailers' future strategies.

Black Friday 2024 Messaging Tracker – US

Despite Black Friday falling on a later date this year, deep discounts were advertised early on, with retailers using the event to run deals on winter products. Using EDITED Messaging, we highlight standout Black Friday discounts and themes from retailers to help you stay on top of the most important happenings each day leading up to the event. Check back for updates.

Black Friday 2024 Messaging Tracker – UK

With Black Friday falling on a later date this year, there were 80% fewer mentions of the event at UK retailers in October vs. 2023. Using EDITED Messaging, we highlight the standout communications from retailers considering products, promotions and points of interest. Check back for daily updates.

Millennial Trends Forecast 2025

Born between 1981 and 1996, Millennials will be drawn to Boho and Blokecore thanks to their strong sense of nostalgia. This makes trends such as suede bags and parka jackets key investments for the year ahead. We look into pop culture, runway and lifestyle trends to bring you the five major areas to watch for this demographic in 2025. Factoring in product examples from 2024, we drill down on what you need to consider for the upcoming year.

The 80s Revival

Puffball intake is +114% for dresses and +157% for skirts YoY, while taffeta arrivals have increased 53% over the same time period. Discover what's fueling the decade's revival and how to best invest in the trend in 2025, backed by EDITED Market data.

Skiwear: Fashion Or Function?

Mass market retailers are increasingly trend-driven, with skiwear newness +42% YoY, while in contrast, activewear brands increased intake a conservative 9% YoY and prioritized performance-driven outerwear. We leverage EDITED History, Assortment and Price Index to dive into the data behind the winter's hottest trends, including delivery timings, assortment changes and pricing shifts.

Messaging Calendar Planning 2025

Using EDITED Messaging, this report identifies the most important consumer moments, sales, edits and newness timeframes each month in an easy-to-digest calendar format, based on 2024 data. Use these calendars to review your current strategy and aid future promotional and campaign planning. This report will be updated monthly.

What Will Define A Successful Collaboration In 2025?

Brand partnerships that were once considered innovative and daring have now become commonplace in today's retail landscape, with new drops entering the market on a daily basis. We use EDITED Market to unearth key learnings from past collaborations and how to approach partnerships with a fresh spin moving into next year.

US Dresses Phasing Calendar 2025

A breakdown of key arrivals, discounts and sell outs timeframes, backed by EDITED data, to inform your dresses planning.