Summary

• Merchandisers need integrated retail intelligence to make informed decisions in the fast-paced retail landscape.
• Market data provides insights into competitor activity, and layering this with business and customer data allows for a contextualized view of performance. 
• Connected insights deliver specific, actionable opportunities, unlike traditional tools that only show averages.
• EDITED’s AI-driven solution consolidates competitor, company, and customer data, empowering merchandisers to be market-informed, profit-aware, and customer-centric.

Staying Ahead in the Ever-Changing Retail Landscape

As a merchandiser, you understand that retail does not wait for anyone. Market trends shift, consumer preferences change, and competitors evolve. If you are not one step ahead, you are already behind in the world of retail. 

In such a landscape, time is of the essence. Decisions must be made quickly, yet they demand a foundation of comprehensive, connected data. 

This is where an integrated retail intelligence solution becomes indispensable. 

The Need for Integrated Data

While access to data is crucial, your job is not to be a data analyst. Even if it were, with the insurmountable amount of data available, often in silos, you can’t see the complete picture. 

Combining market insights with customer and internal business data – think inventory, transaction, etc. –  in one comprehensive view saves valuable time and provides the context for holistic decision-making. 

Market data contextualizes what is happening with insights from the competition. Seeing your internal and customer metrics next to market data in one view allows you to benchmark your performance and uncover opportunities to maximize profit. 

Without a tool to integrate and make all of this data accessible in one platform, you only get a piece of the puzzle and lack overall clarity.  

Move From Answering What’s Happening to Taking Impactful Action 

When you analyze data yourself or use a tool that doesn’t connect these data sets, you’re only scraping the surface of possible insights and making decisions with incomplete information.   

Without connected, data-driven insights from a comprehensive retail intelligence tool, you spend too much time trying to piece together what is happening, leaving you no time to understand why and take action to make changes. 

Connected insights, however, go further than showing you averages and, instead, surface specific and actionable opportunities for you. 

AI-Driven Retail Intelligence Platforms

The significance of merging market insights with internal and customer data in a retail intelligence solution goes beyond convenience. 

With the right retail intelligence software, the challenges of formulating the right questions, locating relevant data, and combining business and market data fade away. 

With pre-configured dashboards, you can select the most relevant questions you need answered rather than combing data sources, or even having to come up with the questions to ask of the data yourself.

Conclusion

EDITED uniquely consolidates competitor, company, and customer data into a single, easily accessible interface. You no longer have to jump between separate data sources for the information you seek. 

This clarity allows for a view of performance that is market-informed, profit-aware, and customer-centric. It empowers you to be a merchandiser, not a data analyst, with actionable insights and opportunities for improved performance across the product lifecycle.

Learn how you can embrace a new era of data-led decision-making with EDITED here.