Combining competitive and market intelligence with your performance and customer insights, EDITED’s AI-powered technology gives you a contextualized view, ensuring you are maximizing profit with every decision.
Awards
RetailTech Breakthrough Awards names EDITED the 2024 “Overall RetailTech Company of the Year” in an international awards program that recognizes standout retail technology companies, products, and services. This year’s program attracted thousands of nominations from over 12 different countries worldwide.
“EDITED’s Retail Intelligence Platform allows you to get your assortments right. You need to act as soon as you see something evolving. The trends that we spot in EDITED Market go into our rapid response packs.”
Danny Brown
Business Operations Manager at PUMA UK
Work Smarter
Never miss an opportunity again. EDITED brings your business and market data together on one screen in myEDITED so you can make decisions confidently and quickly – and take action while they still matter. Get answers to the most relevant questions and drill down for "more analysis" when needed.
EDITED Market allows you to compare your assortment to competitors'. For example, how many options do you have in your "Dresses" category versus other key players in the market? You can dive deeper to understand at a subcategory level, such as how many wrap vs. shift dresses, to ensure you optimize inventory across your range based on both customer and market needs.
Uncover the highest impact opportunities with product insights at the point of decision. EDITED Overlay shows you recommended actions directly on your site so you can easily identify relative metric performance, including which products need resorting, price changes, or stock changes to optimize performance and grow profitability.
Through decision trees, percentiles, and action impact estimation, EDITED Digital identifies action candidates across your business. Answer questions like, "Which items need a price, exposure, or inventory adjustment? Where is there waste or opportunity in digital marketing spend? In which customer segments are there opportunities for contact?"
Track promotional activity, marketing messaging, product adjacency, and campaigns featured across competitor email communication and messaging on retailers’ direct sites with EDITED Messaging. Using the heatmap analysis tool, you can identify when and what competitor communications are across selected channels to optimize your strategy and identify white space.
Where We Help
At EDITED, we make performing competitive analysis for certain sectors of retail – softlines like apparel, footwear, accessories, home goods, luxury, and personal care & cosmetics – a breeze. We are experts at collecting and categorizing billions of SKUs of data to bring you the competitive insights you need.
Who We Help
EDITED empowers everyone from merchandisers, buyers, and marketers to insight and technology teams by creating a unified source of truth that includes market, enterprise, and partner data. Access to our open analytics platform allows everyone to seamlessly get the data they need, when they need it, while keeping it secure. Select your function and learn more below.
How We Help
At EDITED, we know how valuable your time is and that the best solution is one that makes the job you have to do easier and more efficient. We help across the full product lifecycle, from pre-season planning through in-season trading. Choose a use case and see more about how we can help power up your every day.
Make better, more informed, customer-focused decisions with access to the largest source of competitive market data.
Let us connect your data and surface valuable new metrics and insights that drive conversions while bringing you closer to your customers.
Break down silos and gain a holistic view of your business to fully optimize performance across all channels and geographies.
Know what's trending, what’s selling, and what's winning. Our in-house team provides hundreds of retail reports each year, making it easy to stay informed.
This easy-to-implement Chrome extension overlays crucial KPIs directly on your website or digital commerce platform, empowering fearless decisions.
A direct feed of EDITED’s market data plus enhanced enterprise data that will enrich your data lake and be accessible from your BI tool of choice.
Analyze promotions, marketing messaging, and campaigns featured across competitor email communication and messaging on retailers’ direct sites.
Find exact or similar product matches across a predefined custom catalog. Approve and reject matches based on your own criteria and business rules.
Improve agility and increase productivity with data signals that automate intelligent product sorting, stock, pricing actions, and more.
“Being consumer-centric means we are moving at the speed of culture, but also changing and evolving with the consumer at large. That’s why it is especially important to have a partner like EDITED who can help us look at what the world is doing and how it is changing…”
Randy Cousin
SVP of Product Concept and the People’s Place Program at Tommy Hilfiger
Resources
EDITED Market™
EDITED Digital™
EDITED Omni™
EDITED Signal™
EDITED Data™
EDITED Messaging™
EDITED Match™
EDITED Overlay™
EDITED Research™
