The piece, penned by Business of Fashion’s Managing Editor, Vikram Kansara covers how the real-time data that we are capturing is revolutionising and reshaping the fashion business.
“What brands and retailers really require is information about what’s going to happen, not what’s already happened. But traditional fashion forecasting tools like panel-based research and trend reports are slow and unscientific, leaving buyers and merchants to make important business decisions based largely on intuition.
Now, an ambitious London-based startup called Editd — which, earlier this summer, raised a $1.6 million round of seed funding led by Index Ventures, investors in Net-a-Porter, Etsy and ASOS — is offering a realtime data monitoring and analytics platform that makes commercial decision-making in the fashion industry more scientific.”
Read the full interview here.
Katie Smith
