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We were on the BoF

How the real-time data that we are capturing is revolutionising and reshaping the fashion business
We were on the BoF | EDITED

The piece, penned by Business of Fashion’s Managing Editor, Vikram Kansara covers how the real-time data that we are capturing is revolutionising and reshaping the fashion business.

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Vikram Kansara
vikramkansara

 

“What brands and retailers really require is information about what’s going to happen, not what’s already happened. But traditional fashion forecasting tools like panel-based research and trend reports are slow and unscientific, leaving buyers and merchants to make important business decisions based largely on intuition.

Now, an ambitious London-based startup called Editd — which, earlier this summer, raised a $1.6 million round of seed funding led by Index Ventures, investors in Net-a-Porter, Etsy and ASOS — is offering a realtime data monitoring and analytics platform that makes commercial decision-making in the fashion industry more scientific.”

Read the full interview here.