See all Blog posts

The hottest streetwear trends for 2021

We take a deep dive into how this year's hero categories performed and where these streetwear trends are heading next.
The hottest streetwear trends for 2021 | EDITED

In a category that continues to disrupt the market, we take a look at themes across recent collections, which trends the biggest streetwear brands are backing and what to keep top of mind moving into 2021.

Reach out to learn how your business can monitor the performance of successful streetwear trends and take the guesswork out of range building.

The hottest streetwear trends for 2021 | EDITED
The hottest streetwear trends for 2021 | EDITED


Instagram L-R - Neighbourhood, Off-White, Huf, Bape, The Hundreds, Billionaire Boys Club

Mass market interpretations:

Instagram L-R - OBEY, Liam Hodges, Palace, Billionaire Boys Club, Vetements, Awake NY

Mass market interpretations:

Instagram L-R - Billionaire Boys Club, Supreme, Human Made, Stussy, Bape, Golf Wang

Mass market interpretations:

Instagram L-R - Palace, Vetements, Off-White, Golf Wang, Needles, Awake NY

Mass market interpretations

Instagram L-R - Vetements, Yuki Hashimoto, Human Made, Bape, White Mountaineering, Carhartt WIP

Mass market interpretations:

The Hundreds

How does this involve streetwear?

Often flying under the radar due to its small scale compared to big brands, streetwear is still a far cry from eco-friendly. Its business model sees labels buying limited runs of blank T-shirts and hoodies to turn them into billboards for their brand. However, major players in this space like Supreme and Off-White are no longer a drop in the bucket and have built empires among these consumers. The weekly drop cycle employed by most of these brands has also encouraged rapid consumption, which directly negates sustainable initiatives.

What’s next?

While streetwear has established itself as a platform for social causes, climate change will be next on the agenda. Fundamental cornerstones that brands should keep top of mind are designing products with sustainable and recycled materials, avoiding overproduction, encouraging decreased consumption, and leveraging influence over a younger generation as a call to action.

Enjoyed this report? Sign up to our weekly Insider Briefing for more analysis.