In a category that continues to disrupt the market, we take a look at themes across recent collections, which trends the biggest streetwear brands are backing and what to keep top of mind moving into 2021.
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Mass market interpretations:
PacSun
Mass market interpretations:
Mass market interpretations:
Mass market interpretations
Mass market interpretations:
How does this involve streetwear?
Often flying under the radar due to its small scale compared to big brands, streetwear is still a far cry from eco-friendly. Its business model sees labels buying limited runs of blank T-shirts and hoodies to turn them into billboards for their brand. However, major players in this space like Supreme and Off-White are no longer a drop in the bucket and have built empires among these consumers. The weekly drop cycle employed by most of these brands has also encouraged rapid consumption, which directly negates sustainable initiatives.
What’s next?
While streetwear has established itself as a platform for social causes, climate change will be next on the agenda. Fundamental cornerstones that brands should keep top of mind are designing products with sustainable and recycled materials, avoiding overproduction, encouraging decreased consumption, and leveraging influence over a younger generation as a call to action.
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