An offshoot of the Avant-basic and Y2K aesthetics, the Coconut Girl has been TikTok-established as the successor to 2019's VSCO Girl and a Gen Z summer subculture to target.
Gen Z are the ultimate tastemakers so it's no wonder brands are trying to stay on top of all the subcultures that have bubbled up through TikTok. Read on for cause to back this latest trend, alongside investment direction.
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Key Trends
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