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The Coconut Girl starter pack

Micro aesthetic alert! How to target the TikTok generation through the tropical Coconut Girl trend.
The Coconut Girl starter pack | EDITED

An offshoot of the Avant-basic and Y2K aesthetics, the Coconut Girl has been TikTok-established as the successor to 2019's VSCO Girl and a Gen Z summer subculture to target.

Gen Z are the ultimate tastemakers so it's no wonder brands are trying to stay on top of all the subcultures that have bubbled up through TikTok. Read on for cause to back this latest trend, alongside investment direction.

Reach out for a demo to see how brands like Chloé and Puma use retail data to make the most impactful decisions for their businesses.

@houseofsunny
The Coconut Girl starter pack | EDITED
@lorde
@holiday_the_label
The Coconut Girl starter pack | EDITED
90s Roxy Surf Campaign
The Coconut Girl starter pack | EDITED
Aquamarine

Key Trends

@essie
The Coconut Girl starter pack | EDITED
@notyourmothers
The Coconut Girl starter pack | EDITED
Amazon

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