While the arrival of knitwear and teddy coats may signal the end of summer, retailers are already ahead of the game prepping what customers will be buying when the weather heats up again.
And the ones with an edge on the competition will be using data to make sure they are delivering the right product, at the right price, at the right time.
EDITED’s retail data platform helps businesses make actionable buying decisions to create an airtight product mix. In light of the turn of the seasons, we highlight the top products and trends that retailers should have had in their assortments for a successful summer.
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The success of that Zara dress caused a knock-on effect on retailers’ product assortments. Midi lengths became the covetable shape for skirts and dresses, increasing by 75% within each category. Fabrics and patterns that worked well for this silhouette included polka dots, animal print, and satin.
For menswear, colored denim in bottoms and outerwear combined grew 28% YoY. For women, white jeans were a top-performing style, despite a slight decline in newness YoY. Neutral hues were favored for denim jackets with a 23% uptick.
After a strong performance in Q1, the boilersuit continued to thrive. Topshop stocked the most inventory, with steady arrivals from March to May. This item saw a replenishment rate of 28% making it a hot contender for the fall season. In menswear, cargo pants, and shorts emerged as a trend to watch. Want further analysis on top products and trends for summer 2019? Download our womenswear and menswear retail report below.
The ‘IT’ print continued to reign for summer 2019 with a 226% increase in women’s tops and dresses YoY. Despite this significant growth, animal print dresses had one of the lowest percentages of full price sell out for the season, suggesting the pattern has hit a saturation point within this category.
Highlighter hues were the colors of choice for women’s swimwear as neons grew 63% YoY within this category. For menswear, primary colors were used to give windbreakers a street style nod while color-blocking (favored for polos) increased 106% YoY.
Our inhouse analysts have pulled together a full review of the data behind spring/summer 2019. Download to read the lessons learned and key performance metrics to help your business make more informed decisions for upcoming seasons.