From the Suez Canal memes to Harry and Meghan's explosive Oprah interview - a lot went down in 2021's first quarter. So how did fashion trends shape up? And did you have some of these best sellers in your line up?
Using EDITED data, we examined what trends were successful and where they're going next, so retailers know whether to ramp up or go easy on investment.
Before we spill our data-infused tea, let's take a look at the retailers doing it right so far:
Lululemon continues to go from strength-to-strength, recently reporting its online sales surged 92% YoY for the period ending January 31st. The yogawear giant states it's on track to reach its 2023 targets, including doubling its menswear range and online sales, and quadrupling international revenues.
Zalando reported an "extraordinarily strong start to the year" with its 2021 revenue expectations significantly above market projections. According to Reuters, sales made on the platform are said to increase 27%-32% between 13.6 billion euros and 14.1 billion euros this year, and above analyst expectations of 25% growth.
These examples prove investing in ecommerce is critical to post-pandemic survival. Have you had a tough Q1? Talk to us today to find out how EDITED can help your business.
Now, a closer look at the successful trends for Q1. Did you have any of these winners in your assortment?
Stay up-to-date with how future trends evolve in our weekly Insider Briefing.
