Yes Karl, go right ahead and smile smugly, you deserve it. Like Marc Jacobs in New York, and Burberry in London, Karl Lagerfeld managed to keep Chanel at the top of his city’s most-talked about designer’s list this AW12/13. Our Paris Fashion Week Report has just gone live and in it we explore the week’s top designers, prints and themes. We also explore the season’s most-used colours and the largest fanbase increases across the month.
Perhaps one of the month’s most interesting insights comes from noticing that the way people were tweeting from the Paris shows differed greatly from the start of the month in New York. Having been tapped into an endless stream of tweets across the month, we observed in early February fresh-faced front rowers enthusiastically analysing the shows for their trends. Cathy Horyn from The New York Times tweeted from Prabal Garang “Dark, knife-sharp Prabal, with sheer cutouts, wools that shine or neoprene that looks like a petrol stain, white satin w gold for night”. Four weeks later, by the time the fashion-pack had made it to Paris the tweet content had changed. Daphne Guinness‘s “On my way to Paco Rabanne. I think it will be very good” is less inspiring!
While this means the buzz surrounding Paris isn’t as rich, Paris’s timing also means that the buyers have really tuned into the season’s key trends and palettes and will be making more confident decisions. Which keeps that smile on Mr Lagerfeld’s face.
Katie Smith
