How does he do it? Marc Jacobs’ wizardry captivates the fashion world and for the third season running, he’s drawn top trump at NYFW. His spellbinding tactics of repeated transformation, whilst offering the comfort blanket and safe associations of the latest trends, really work. Consumers are given newness, which gets them talking (and how they talked this season, setting a new high for MJ), but within the parameters of an understood fashion language. This season that lexicon was bared midriffs, graphic prints and sporty shapes.
And just when we think we have him sussed, he spins his next hypnotic trick with the Marc by Marc Jacobs diffusion line, playing to very different themes and, as is his genius, different customers. Here we were treated to a masterclass in print mixing, youthful styling, waist cinching and updated peplums. The reigning king should wear his NYFW crown with pride.
So who else won over consumers this week? In our digital round-up, we reveal the prints, themes and colours which created the biggest buzz. Acting as an accurate precursor for what consumers will want to buy come SS13, this free insight is your essential tool for the season ahead. Next stop, London!
