Considered a major disruptor on the activewear scene, specialty running brand On has captivated consumers in competitive markets like North America and Europe. Backed by EDITED’s proprietary assortment and pricing data, we uncover the recipe behind the brand’s success.
- On maintains a delicate balance of product differentiation, with 54% of stock dedicated to footwear, 32% to apparel and the rest to socks and accessories. This mix of options for head-to-toe dressing has not only garnered the brand a loyal cult following, but has helped it to build a trusted reputation in the footwear market.
- Compared with Nike’s $133, the average price for a running shoe at On lands more than $20 higher at $157. By leading with technology, the brand has established a premium price, with just over two-thirds of its running models sitting between $120-$160.
- Investing in physical stores like its latest London flagship, prioritizing sustainable production and entering into high-profile collaborations puts On at the cusp of innovation, giving it a strong following made up of runners and casual consumers alike.
- With rapid growth stemming from North America and Asia-Pacific, On tailors its product offering by market. A competitive market in Japan has led to the brand reducing its focus on apparel in the region, comprised of 72% footwear versus 54% in the US.
Download Switched On – How On Became The Fastest Growing Running Brand for analysis in full.
In this report discover in more detail:
- A Specialist In Speed
- Pricing On
- Market Expansion
- The Differentiators
EDITED’s exclusive product analysis tools, alongside pricing architecture and visual merchandising, were used in this analysis. To unearth more insights about On or your direct competitors, reach out for a demo today using the form below.