With the spring/summer season in mid-stride, it’s a good time for retailers to take a breath and begin looking at which products are poised to top the coming ‘Best of the Season’ lists. And which are, well, a lot less likely to do so. In anticipation, this week we’ve looked back at April to see which trends are alive, well and headed towards that victory lap.
Amid a dip in newness, April’s overall product sell-outs managed to top March by 7%. And to see which products are leading the way in womenswear, we’ve identified last month’s Top Movers, full-priced items that sell out fast and get restocked quickly, in the US and UK’s mass and luxury markets. Here they are!
1. Button Through Skirts
Since the beginning of the season 139 brands have carried this style, which is retailing for an average price of $53.40. Call it the Chloé effect or proof of the 70s influence on the season, either way it’s a winner.
2. Sleeveless Knits
We’ve seen these cropped-length, 90s throwbacks everywhere this season – especially in ribbed and marl knits. Both the luxury and mass markets are buying them like they’re going out of style. Which, ironically, they aren’t.
3. Unstructured Trenches
Call these classic pieces of outerwear trenches or dusters, either way they’ve moved fast. Especially in khaki, camel, blush and navy tones. April bestsellers included the $4280.00 Lanvin trench at Farfetch and the $47.00 First & I trench at ASOS.
4. Denim
Skirts, trousers, jackets, jeans, jackets, you name it. Denim is everywhere. The luxury market has a taste for longer denim skirts and trousers, while the mass market favors white and flared jeans.
5. Suede
With an average price of $613, suede products may seem like an item favored by the luxury market, however it’s not without representation in the mass market. H&M, for example, have offered the fabric in nine different styles this season.
6. Shirt Dresses
The US and UK are unanimous in their enthusiasm for shirt dresses this season. The same could be said for the luxury and mass markets too. Solid sellers anyway you look at it.
7. Fringing
Though well represented in both market segments, fringing has really caught fire on outerwear and dresses at higher price points. A notable exception being Missguided’s fringed skirts, which have performed wonderfully.
8. Wide Trousers
Finally breaking through more forcefully than in previous seasons, the luxury market has taken kindly to solid color varieties, while the mass market leans more toward prints.
9. Stripes
No surprise that the summer Breton turns up among the Top Movers this spring/summer season. However, monochrome and two-tone stripes are also doing well on shirts and skirts this year.
10. Sleeveless Longline Blazers
Currently more of a hit in the UK, these minimally-styled garments have been hits for Topshop, River Island and ASOS, especially in rust, khaki, grey and black.
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Dante
