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EDITIONS LDN: What’s next for Activewear?

At EDITIONS, we brought together speakers from John Lewis, Lucas Hugh, FitFlop, & FRAME to discuss where the $78 billion activewear industry is headed next.
EDITIONS LDN: What’s next for Activewear? | EDITED

Activewear’s 2016 valuation of $78 billion is projected to hit $83 billion globally by 2020. That’s a sizeable chunk of the apparel market dedicated solely to fitness apparel, and one that’s hard to ignore.

That’s why our retail-speaker series, EDITIONS LDN, has given the current and future state of activewear some much deserved attention over the years. We first met this time last year to discuss the activewear industry’s hefty growth and its crossover into mainstream everyday-wear.

Last month at The Hospital Club, we regrouped once again with the industry’s experts, to take stock of how the activewear market has since changed, reassess the athleisure trend, and find out where the multi-billion dollar industry is headed next.

The panel was made up of anjhemules (Founder of Lucas Hugh), Silva Hrabar (Head of Merchandising at FitFlop), Harry Boughton (Sportswear Buyer at John Lewis) and Joan Murphy (Co-Founder of FRAME), with the discussions moderated by Gabrielle Hase (CEO of Soleberry Advisory).

If you didn’t get a chance to attend this EDITIONS, or you just want to relive the panelists’ witty quips, make sure you check out our video highlights from the panel discussions, below.

Silva Hrabar, Head of Merchandising at FitFlop, on the difference between activewear and athleisure:


anjhemules, Founder of Lucas Hugh, on whether athleisure has a negative connotation:


Harry Boughton, Sportswear Buyer at John Lewis, on how the department store’s activewear assortment has changed over the last 18 months:


Joan Murphy, Co-Founder of FRAME, on why the brand decided to launch a private label line:


Silva, on why they decided to branch out into athleisure footwear and how it’s performing:


Joan, on how many products Move Your Frame drops each season:


Harry, on how companies can capitalize on the wellness trend commercially:


Anjhe, on the benefits of being a smaller company in the activewear industry:


Thank you to our fantastic speakers and everyone who came to hear what they had to say. For those of you in New York, we’re bringing EDITIONS your way on October 19.

To read more on anjhemules’ take on the future of activewear, check out the blog post she put together for us here.

Interested in speaking at EDITIONS in the future? Let’s make it happen! Just drop us a note to [email protected] and let us know what you’d be interested in speaking about.