For the past three seasons during London Fashion Week, we’ve teamed up with the lovely people at The LFW Daily, sharing our data and insight on the key trends emerging from the shows. First up is the contrast leather sleeve that’s been around in various guises for the last few seasons. For AW 13/14, it came through again, shown by designers such as Jean-Pierre Braganza, Belle Sauvage and Nihan Buruk.
With consumer sentiment towards the trend being 31% positive, and fast sell-outs at retailers spanning the market from Harrods to H&M, we can be confident this trend will do well commercially in the new season.
What were people talking about?
Want to assess the scale of the trends seen at LFW? We tracked online mentions in real-time to bring you the haphazard thoughts of show-goers and online spectators!
Here’s 24 hours in fashion:
138 people are talking about turtle necks, as seen at PPQ and Zoe Jordan.
73 mentions of colour blocking as shown by Jean Pierre Braganza.
39 people are talking about Olivia Palermo, in town and at sass & bide.
1,870 mentions of metallics as shown by Central Saint Martins MA students, Lug von Siga and sass & bide.
9 people are discussing sci-fi prints as seen at Jean Pierre Braganza.
52 mentions of cold shoulder styles as seen at PPQ.
235 people are discussing patent leather, as seen at KTZ and 408 people talking about latex as shown at Felder Felder.
518 mentions of flares as seen at Eudon Choi.
35 people are discussing crocodile prints as shown on tees at Zoe Jordan.
320 people are talking about peplums as seen at KTZ and PPQ.
371 mentions of pom poms as seen on headdresses and shoes at Eudon Choi.
24 mentions of sheer panels, as seen in pretty dresses at sass & bide.
1,027 people discussing shirt dresses, as shown by Jean Pierre Braganza.
41 mentions of marabou, following that shown by PPQ and Felder Felder.
0 people discussing knitted forehead jumpers (?!) as seen at Bora Aksu.
22 mentions of beehive hair-dos as seen at PPQ.
Katie Smith
