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Bread & Butter SS13: The Top 5 Brands

Each season we trawl the Berlin tradeshow, finding the top trends and selecting the best brands that you need on your radar. Here we unveil our top 5 for 2012
Bread & Butter SS13: The Top 5 Brands | EDITED
  • Bread & Butter SS13: The Top 5 Brands | EDITED
  • Bread & Butter SS13: The Top 5 Brands | EDITED
  • Bread & Butter SS13: The Top 5 Brands | EDITED
  • Bread & Butter SS13: The Top 5 Brands | EDITED
  • Bread & Butter SS13: The Top 5 Brands | EDITED

Last week we hit Europe’s largest street and denim tradeshow, Bread and Butter. At the stunning Berlin Airport Tempelhof, we saw the industry’s hottest players come together for three sweltering days of fashion, business and fun.

EDITD scoured the SS13 collections of over 600 brands to bring you the biggest trends and our pick of five stand-out labels. The quality of collections was strong from both established and upcoming brands across apparel, shoes and accessories – yet for us, many of the highlights came from the men’s collections: three made our Top 5 list. Looks like the boys stole the show!

Bread and Butter: The Top Brands

1. Cuckoos Nest

It was love at first sight when we stumbled across this brand at the end of day one. With their roots in the North of England, the boys from Cuckoos Nest founded the brand in 2010. We were charmed by their animal graphics, cute attention to detail and astronomy print bags. The Cuckoos Nest approach to retail is refreshing and fits perfectly with industry needs as it continues to shift away from seasonal trends. They use an innovative ‘live’ stock ordering service, allowing retailers to login and order directly, seeing what stock is available, and encouraging stores to not order in advance. ‘We will continue to lead trends as they occur, our aim is to get product to the retailer whilst their customers still want it’.

2. BOY

It was BOY’s debut at B&B and they certainly caught our eye. The relaunch of this label has seen continued success, as Stephane Raynor’s iconic brand remains faithful to the spirit of its original 1976 Kings Road store, (where you’d likely find Billy Idol behind the till). Simple graphics in unisex styles play to the brand’s ability to adapt to the ever changing trends in youth culture, taking references from its past at the heart of the New Romantic, Punk and Acid House scene. These guys have a seriously hipster following with Rihanna repeatedly flying the BOY flag. We expect to see the fashion world reacquainting themselves as BOY continues its trend setting influence.

3. Proof

The Dame brothers live by the slogan Look Good, Do Good and it seems to be working out pretty well for them. The family grew up working with wood in their grandfathers sawmill in Idaho, developing a love for this medium. Launching Proof Sustainable Wood Eyewear in 2011 out of their garage, they’re building the brand around the ethos of giving back. Each pair of sunglasses is handmade, 100% sustainable, ethically produced and with no two pairs exactly alike. B&B saw the launch of their new innovation, the Wood Wallet, its minimalist style not only looks good but also helps Mother Nature. And finally if all the above is not impressive enough, they also give 10% of their profits to charity.

4. Uniforms for the Dedicated

Uniforms for the Dedicated are a Swedish collective of artists, musicians, film makers and designers who like to accompany each season with a soundtrack. This merge of creative influences has ensured they have come up with something quite exquisite. We were impressed by their solid attention to every small detail – fastenings, fabrics, prints and pockets – resulting in another beautifully considered collection from this talent hub. Currently the collection is 50% sustainable with the aim to be 100% in the next 5 years. They have plans to launch a furniture range next year, so fingers crossed they start doing womenswear too!

5. Beck and Hersey

Another win for the North of England, hailing from Manchester, Beck and Hersey’s stand was hands down the best we saw, a carefully put together cardboard kitchen constructed by an up and coming artist. Every last detail was thought about, down to the cheese on toast on the grill and the Fairy liquid bottle at the sink. With the philosophy RISE, SHINE, CONSUME, they say ‘graphics and collections are  constantly influenced by what happens around us’. Beck & Hersey are a product of the times with true style and swagger. We love their eclectic obsession with rejigging familiar logos and their fantastic hand drawn graphics, colour and humour. Look out for their future collaborations with a focus on their new denim collection. Oh, and we can’t wait to see next season’s stand!

It was a tough call filtering down the best-in-show to just five, but the above shone through. EDITD subscribers stay tuned for the best of the rest, by category!